In 2013, following his retirement from the NFL, Troy Polamalu shockingly decided to cut his hair for the first time in 11 years. Former players find new football life in commercials, movies, TV Earnhardt surpassed all drivers in endorsements back in 2004, and he has yet to cede any ground. The average career length for NFL players is 3.3 years, according to the NFL Players Prolific passer. Some of the most successful examples tend to stick to a clear formula: its best to either double down on the pitchmans reputation, or flip it on its nose and go 180 degrees in the other direction. Here are three quick takeaways from the open 15-minute session of practice: New Florida QB Graham Martz on target. Honorable mention goes to Ray Lewis and his work with Old Spice. Download the 2023 Super Bowl TV Ad Report from iSpot Today. Or, in the case of two very high-profile golfers, make 25 times their annual tour earnings. Watch Joe Montana's 2021 Super Bowl commercial for Guinness The best NFL players along with the elite television networks make a huge profit off the commercials that are created involving these top athletes. Scott Rosner, sports management program professor at Columbia University, called it a "watershed" moment for insurance firms advertising in sports. The best commercial involving current NFL players involves the Manning brothers once again. Streaming-only NFL game draws big ratings. He went undrafted in the 1978 NFL Draft after two years at West Los Angeles Community College (where?) This was a classic commercial involving the All-Pro safety of the Pittsburgh Steelers. Those massive paychecks will add to the money he's already making through endorsements with Kia, EA Sports, Subway, AT&T, Red Bull and GameFly. Led Dallas to five Super Bowls, winning two. The best insights from the ultimate insiders, 2023 NYP Holdings, Inc. All Rights Reserved, Heres which beer embodies your zodiac sign, Guinness family curse strikes again as young brewery heiress drowns, Unsold Guinness beer used to fertilize Christmas trees during lockdown, A vehophobe falls for Irelands wondrous public transport. Wade has big-time sponsorship deals with Gatorade and Nike, in addition to Humboldt watches and Pepperidge Farm. Have you seen the latest PCH TV commercials starring Terry Bradshaw? They've always gone about their business with a quiet but lethally effective dignity and a refined, old-school creative sensibilityevery creative in advertising still reveres (or should) their work for Porsche, Time magazine, Rolling Stone, CitiBank; but they also redefined TV via the weirdo Swedish Miller Lite work and then-revolutionary (what's branded content?!) Heading into his 14th season with the Saints, Brees leads all NFL quarterbacks in career touchdowns, passing yards, 300-yard games, completions and completion percentage. EDO uses analytics that track brand and product searches and sales when ads air, helping companies and networks determine ads' value during sporting events. The Mean Joe Green spot for Coca-Cola was first released in 1979, and it continues to be viewed, by many, as one of the most iconic of the companys commercials. One reason for this is the Chiefs, and the Packers have won more over the years, while the Browns haven't. His major sponsorship deals include Chevrolet, Wrangler, Budweiser, Domino's Pizza, Gillette, TaxSlayer and KLN Family Brands. Another odd but successful commercial, in my opinion, is Craig Ironhead Heyward pitching Zest Body Wash. Heyward was one of the most bruising fullbacks to play the game, and Zest used him to introduce body wash to the male consumer. This weekend, Progressive is hoping Mayfield's ads will bring a return on their investment through brand exposure and by driving more business. Before you enroll in Advantage plans, you must have original Medicare, and you still must pay the Part B premium of $148.50 (in 2021). And on and on. The Browns quarterback signed a marketing deal with Progressive in 2019. WATCH: Peyton and Eli Manning in Frito-Lays Super Bowl LV In 2012, 76 percent of his earnings came from his sponsorship deals. Let's take a look at 25 athletes who are supplementing their income substantially by selling you everything and anything under the sun. His most notable commercial? The ad was directed by Peter Berg of "Friday Night Lights" fame, and it looked like a fine time was had by all. Really, this was a toss-up between GSP and the agency paired with the No. Verlander's major sponsorships are with Rawlings, Reebok, Chevrolet and 2KSports. So he signed with the New Orleans Saints in 2006, and the rest, as they say, is history. Commissioner Roger Goodell plays straight man, delivering a boring speech that may or may not be acting. Didn't he do 10 spots for Papa John's in the past year alone? But like him, they started in an off-the-grid spot (Richmond, not Edmonton) and quickly proved they belong with the big boys and girls in NYC, Chicago and L.A. But Jeter has always been a magnet for high-profile sponsors, including the lucrative deals he currently has with Gillette, Movado, Gatorade, Ford and Nike. In the past he's appeared in commercials for Converse and T-Mobile as well. So if you hear about a great gastroenterologist in New York City and she isnt in your Advantage plans network, your insurance may not cover your visit. Here's a list of every NFL player in the commercial, in order of appearance: Dick Butkus Joe Greene Aaron Donald Peyton Manning Orlando Pace Alvin Kamara Drew Baker Mayfield #6 of the Cleveland Browns runs off the field after a 21-17 win over the New York Jets at FirstEnergy Stadium on September 20, 2018 in Cleveland, Ohio. Like Staubach, they started relatively late (1981) compared to the big New York or Chicago names. But in the '80s, he did one thing better than anyonepass. Despite a prolific college career as one of the most decorated QBs in Big Ten history, in the 2001 NFL draft he was dinged as being too small ("only" 6 feet even) from a very good but not perennial juggernaut football school (Purdue). Although, considering how many professional athletes there are, it sure seems like the same ones turn up in commercials year after year. "But the fact of the matter is, they [insurance firms] keep doing it because they clearly found it effective. In his new Guinness beer commercial, Montana says being the greatest of all time goes beyond numbers, with references to the struggles the COVID-19 pandemic presented throughout 2020, with clips of the Cotton Bowl during which Montana had to eat chicken soup to help combat hypothermia. Except for Danica Patrick and Dale Earnhardt Jr., there is no NASCAR driver that routinely earns a bigger percentage of his overall income from endorsements than Jeff Gordon. In the past one to two years alone he's appeared in commercials for Visa, Under Armour, EA Sports, Old Spice and NFL player safety. And recent mega-wins like Pepsi, Tostitos, BMW and Xfinity. Not only does that money go toward the required payment for Part B of original Medicare, very few plans if any in your area may feature that benefit, and those plans may not include your doctors. You want to be great? NFL footage NFL Productions LLC. With the college football season just days away, Aflac has released new commercials with Alabama coach Nick Saban and the Aflac Duck. However, he may have redeemed himself by making fun of everything I just wrote about this his new commercial for Pepsi and Frito-Lay. In the past, The Jeet has shilled for Visa, Fila, and Upper Deck and has also appeared in commercials for ESPN. Montana, 64, was long considered the GOAT of NFL quarterbacks for his Super Bowl success, though Tom Brady is zeroing in on his seventh ring on Sunday as his Buccaneers face the Chiefs with whom Montana finished his career in Super Bowl 2021. And he doesn't take himself too seriously.". Budweiser, a beer rival of Guinness, is among those opting out of running a Super Bowl ad this year, along with other big brands such as Coca-Cola and Pepsi. WATCH: Peyton and Eli Manning in Frito-Lays Super Bowl LV The ad is a mad, mad, mad, mad romp through NFL history, with comic set pieces from Montana to Rice to a high-stepping Deion to the Immaculate Reception. commercial That's due to the Brady mentality that began in Portland back in 1982. He is most famous for being the longtime quarterback for the San Francisco 49ers, but he played for the Kansas City Chiefs as well. Or Newcastle "If We Made It." Which made him one of the most prolific passers of all-timea reckless-like-a-fox improvisor on the ground and an eventual Hall of Famer. 10 Legendary Quarterbacks and the Ad Agencies Most Like Them With the NFL season finally under way (go Colts), we thought it only appropriate to take a look at some of the best, and worst, commercials featuring NFL players. "He'll [Mayfield] score a touchdown or throw a touchdown pass, and at the break, we try to get that pod.". Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. He also rakes in cash from deals with KPMG, Callaway, Barclays, Exxon Mobile and Rolex. And your doctors or hospital may not accept those plans. National championship at Notre Dame. Not since Tarkenton and Favre had there been such a true double threat. All of which reminds me of another darkhorseor black sheep, as they call themselves: Like Young with Montana, they had to emerge from a large shadowi.e., the mothership BBH London and creative legends like Sir John Hegarty. In the 2000 NFL Draft, he was a concave-chested, flat-footed, 6th round pick (199th overall) who was considered "less than optimal" and refused to let anyone change his mental makeup or force "the way things are done" on him, either. As for those meals and money Joe Willie is pitching? Williams makes twice that through major sponsorship deals with Nike, Gatorade, Hewlett-Packard, Kraft, McDonalds, Este Lauder and Puma. Patrick Mahomes, Troy Polamalu Star in New Head & Shoulders Ad ine Cain. Hes probably the most prolific pitchman coming out the NFL. See? Lakers big man Dwight Howard might not be having a great year on the court, but off the court he's doing as well as he ever hasat least in terms of lucrative Joe Namath may have delivered the New York Jets last Super Bowl championship, but the old quarterback is throwing a bunch of bull on his TV commercials Lets be real and acknowledge that NFL players are stars because they can play football, not act. The best NFL Probably because he's running out of room to keep all that money he and the wife are bringing in. There is no American athlete who earns a greater percentage of his total income from endorsements than golf superstar Tiger Woods. In this spot for a local Pizza Hut, Flacco makes Pinocchio look like a yoga instructor. Only four players in the NBA bring in more money from sponsorship than D-Wade. "They've hit on the right guy," Rosner said of Progressive's investment in Mayfield. Perhaps because he doesn't rank among the top earners in sports. (Inside football joke.). Lets start with then-New England Patriot Wes Welker attempting to sell mattresses for Bobs Discount Furniture: And then there is Jake Delhomme selling biscuits in a commercial might be so bad that its good: Finally, the Buttfumble Award for absolute worst commercial, in this reviewers opinion, belongs to Joe Flacco, quarterback of the Baltimore Ravens and MVP of Super Bowl XLVII (I also nominate him as the worst pitchman). She also starred with her sister in a recent commercial for Apple, as well a Kraft commercial which costarred Peyton and Eli Manning. Larry Fitzgerald has proven to be one of the elite wide receivers in the NFL due to his ability to catch every football that is thrown off him. As this guy signs footballs, speaks to the press, and gets stalked by that same crazed fan, State Farm reminds us why it is always best to double check.. Everything referencing her annual income was the combined total of race winnings and endorsement earnings. Tables One voice tells you to stay down and take it easy; another one says get up, show your teammates and your neighbors, Hey, we got this. Its about celebrating each other and being responsible, Montana says while holding a Guinness-branded glass with what appears to be water in it. And like Favre did from 1994 to 2007only QB to win MVP three consecutive years; 1990s All-Decade QB; Super Bowl champ in 1996CP+B utterly dominated for a stretch (Agency of the Decade in the 2000s). Steve Smith has not been given much exposure to national television during the course of his career. Wieden has often resigned big, stupid clients who want to change them (and not vice-versa). Where he spent his whole 16-year career, making four Super Bowls, winning two, earning nine Pro Bowls, and retiring with a then-record 148 wins. All the hardware you'd ever want. Medicare pitches: Joe Namath, other celebrities don't have best Slugger Albert Pujols cashed in on years of success with the Cardinals in 2011, signing with the Angels, who offered him the third largest contract in baseball history. Polamalu cut his hair during the Veterans of Foreign Wars' Mane Event at Heinz Field in effort to bring awareness and offer aid to alleviate veterans' struggles. By using iSpot.tv, you accept our, Real-Time Ad Measurement Across Linear and CTV, Marketing Stack Integrations and Multi-Touch Attribution. By using iSpot.tv, you accept our, Real-Time Ad Measurement Across Linear and CTV, Marketing Stack Integrations and Multi-Touch Attribution. In recent years Brady has appeared in ads for Under Armour, Dodge, UGG Australia, NFL player safety, ESPN, Visa, Stetson, Movadowatches and Snickers. But being an Olympic superstar helped Phelps land lucrative sponsorship deals with Powerbar, Subway, Visa, Head and Shoulders, Speedo, Under Armour, Hilton, Louis Vuitton, 505 Games and Hewlett-Packard. A gentleman. Like Favre, who broke the mold of the statue-like, pocket QB, CP+B flaunted a reckless, DGAF, unconventional, improv, let-the-haters-hate style, first in Miami for brands like Truth, Mini, And1, then in Boulder for Domino's, Kraft, Burger King and AmEx. And as AdAge noted in ranking W+K No. This perennial All Pro is practically a lock for the Hall Of Fame. Peyton Manning and Eli Manning are among the many NFL stars who not only shine on the football field, but on America's television screens as well. In the past two years he's also appeared in commercials for Burger King, Sunoco, Armor All, Home Depot and the Indianapolis Zoo. Penguins superstar Sidney Crosby's combined earnings made him the highest paid player in the NHL in 2012. That will add to the piles of money Rogers has been raking in with the endorsement deals he's got with State Farm, Nike, Wheaties, Pizza Hut, Ford and a number of regional and local sponsors in the Green Bay area. Four Super Bowl titles. Aaron Rodgers began the widely famous "Discount Double Check" move in quite a few commercials. Not much of a surprise considering he's the face of the NHLeven if you hate him. Submissions should come only from actors, their parent/legal guardian or casting agency. He even won a Super Bowl as a general manager with the guy who's No. Bryant's major sponsors include Mercedes-Benz, Coca-Cola, Nike, Panini America and Turkish Airlines. What would that look like? In an interview with CNBC on Thursday, Charney praised Mayfield's sports marketing appeal, and with the team still in the National Football League's playoffs, the insurance firm is expecting a big weekend with its football ad spots. Five players from Super Bowl LIII appeared in the ad, including Tom Brady and Todd Gurley. "We wanted to make sure he fit our brand and had the right improv skills and would be himself.". Hes not everybodys favorite. The best in creativity delivered to your inbox every morning. Powder for your headache. Stranger things have happened. Long-time Yankee Derek Jeter may be pushing 40, but his advancing age hasn't been pushing down his earning ability. After a rough first year, Young exploded in 1992 and won the MVP, and after Montana was traded to the Chiefs, Young never looked back. Orange: 845-615-3710, Sullivan: 845-807-0241, Ulster: 845-340-3456. He recalled asking questions such as: "We were trying to test him to see if he could be improvisational," Charney said. There are few athletes in the U.S. that even come close to raking in the kind of endorsement money Rose does. Plus, those pitches dont come close to telling the full story of the benefits of those plans many of which arent even offered in your area. TV ads for insurance companies featuring NFL quarterbacks Sign up for the daily Museletter for the latest ad campaigns and the stories behind them. Flacco has a reputation for lacking personality and for being a bit wooden. The ads perform two-three times better than other ads aired in those games.". Knowing the talent there and Alex's ability to adapt and borderline shape-shift, like Favre magically eluding angry linebackers, I'd bet on Crispin at least making a better comeback than Jets Favre. Subway TV Spot, 'Go Pro for Double the Protein' Featuring Marshawn Lynch, Lay's Kettle Cooked TV Spot, 'Get Lost in the Crunch' Featuring Marshawn Lynch, Frito Lay TV Spot, 'Twas the Night Before Kickoff' Featuring Marshawn Lynch, Ezekiel Elliot, Rob Gronkowski, Xbox One X TV Spot, 'Feel True Power' Song by Kanye West, Subway TV Spot, 'Virtual' Featuring Marshawn Lynch, Uber Eats Uber One TV Spot, 'One Hit For Uber One' Featuring Sean "Diddy" Combs, Uber Eats Uber One TV Spot, 'What'd The Fox Say', Uber Eats One TV Spot, 'Montell Did It' Featuring Montell Jordan, P. Diddy, Uber Eats Uber One Super Bowl 2023 TV Spot, 'One Hit For Uber One' Featuring Sean "Diddy" Combs, This site uses cookies to provide you with a great user experience. Share them in the comments below. Joe Namath may have delivered the New York Jets last Super Bowl championship, but the old quarterback is throwing a bunch of bull on his TV commercials for private Medicare plans. 1 overall out of Stanford, the Colts sucked. Finally, when you call the number provided by Namath and other pitch folks, youll reach a salesperson whos in business to … you guessed it … sell you a Medicare Advantage plan. Believe it or not, PGA golfer Phil Mickelson was the second highest earning American athlete in 2012. John Travolta promotes a gardening product with his daughter and some Grease dance move, Michael B. Jordan And speaking of running, Fallon's Minnesota homeboy, Frank Tarkenton, gets a nod here because, like the elusive Tarkenton, Fallon ran circles around other creative shops. This spot from Miller Lite, like Coke, was a success because it used their NFL pitchmen in a way that went against their reputation. Using a celebrity pitchman in a marketing campaign can be a huge success, but only when theyre used appropriately to bring humor or emotion to an advertisement. Joe Namath may have delivered the New York Jets last Super Bowl championship, but the old quarterback is throwing a bunch of bull on his TV commercials for private Medicare plans. Once verified, the information you provide will be displayed on our site. King James has mega contracts with industry kingpins like Coca-Cola, McDonalds and Nike, as well as lesser deals with Upper Deck, Dunkin' Donuts and State Farm Insurance. Much like Work like "The Truth Is Worth It" for The New York Times is the advertising equivalent of Peyton's record-breaking 55 touchdown passes in 2013. The money Heat superstar Dwyane Wade earned in 2012 was an almost even 50-50 split between salary and endorsement earnings. Mickelson has become the face of psoriatic arthritis, hawking the prescription drug Enbrel in commercials for Pfizer. See the Super Bowl commercials in the order they aired, Your California Privacy Rights/Privacy Policy. It was only a few seasons ago that Kyle Orton was still a starting quarterback in the NFL, but despite that fact he seems to be a forgotten "star" of the past decade. 1 on the 2019 A-List, their 52 new business wins in 2019 alone rival Brady's countless NFL/Super Bowl accolades as the most decorated agency ever. That is, which personal, professional, athletic, on-and off-the-field qualities of the consensus top-10 NFL QB legends since the 1966 AFL-NFL merger (no leather-helmet guys) cross-pollinate with the most successful agencies? And he did it with both highlight-reel flash and pure, bootstrapping, blue-collar mental toughness and sheer force of will. Follow me on Twitter if you'd like. Rodgers' commercial was one of the more memorable television appearances in recent memory. So heres to the greatest player we dont know yet, the greatest play we havent seen, the greatest beer you maybe havent tried and the greatest year thats still ahead of us.. Refined. Retired NFL Star Alex Smith Enters Partnership With Oofos Peyton Manning and Eli Manning are among the many NFL stars who not only shine on the football field, but on America's television screens as well. And Mahomes is racking up newer deals as his spotlight continues to grow. Thunder superstar Kevin Durant currently earns around 55 percent of his total income from endorsements. Charney said before they settled on him, the firm put Mayfield through a "brutal two-hour combine." Touchdown for tech? We learned that Peyton Manning is still funny, the 72 Dolphins are still undefeated --and sometimes, the No Fun League can laugh at itself. Prior to the 2014 Super Bowl, Duracell released a highly successful commercial featuring Seattle Seahawks Derrick Coleman, the first deaf offensive player to ever play in the NFL. And it's rare that you see one of the bigger companies pull back from their sports marketing investments.". Florida State Seminoles place kicker Ricky Aguayo (23) kicks the extra pointduring the college football game between the Florida State Seminoles and the North Carolina Wolfpack on November 3, 2018, at Carter-Finley Stadium in Raleigh, NC. Never won a Super Bowl, however, so doesn't get the props that others further down this list get. And like Brady, the unwavering standards of the Portland mothership has, by osmosis, made its "teammates"global officessuperstars by association. Progressive created 17 "At home with Baker" commercials, highlighting Mayfield using a stadium as his home and enduring everyday insurance-related problems. Why? Make everybody around you better, look down the field and find a way to keep moving the ball. The Jets QB was part of the first generation who saw athletes selling products like they do today. Of the more than $20 million he made in 2012, 62 percent of that was earned off the track. Retired NFL running back Marshawn Lynch is relaxing poolside with a tasty beverage in hand and he's about to reveal his Uber Eats order. And what better person to do it with than Kenny Mayne, one of the more interesting personalities on ESPN. NFL legend Joe Montana, the four-time Super Bowl champion with the 49ers, is in a Super Bowl 2021 ad for Guinness that dropped online 25 Athletes Who Have Been in a Million Commercials Reality The cast included 19 Hall of Famers at filming --and that bumped up to 21 by the time the ad aired, thanks to the additions of Ed Reed and Tony Gonzalez. Or will they become the 2008 Favre Jets (when he threw a whopping 22 interceptions and harassed a female reporter with NSFW texts)? They've won with the sexy, long bombs and the scrambling running game of inches. If an earnings breakdown for NASCAR Danica Patrick exists online, I was unable to find it. Model of consistencyentire 17-year career with same team, the Miami Dolphins. Retired Griffin has been one of the most visible athlete in advertising over the past 12 months. That's partly why I'm much more of an NFL guy. Which is why it's this quote in the AdAge piece from co-president and CCO Colleen DeCourcy (perhaps the Bill Belichick to the whole agency's Brady?) So he would be: Why? Although, he didn't earn much of his income on the greens93 percent of his total income was the result of endorsement deals. When the drink was nearly taken from him, Polamalu did not hesitate to take his anger out on the people who got in his way. ), the creepy-awesome Diet Dr Pepper "Li'l Sweet" campaign, Nest's "It Starts at Home" Oscars ad, Eminem's "fake pharma ads" album launch, rebooting Busch Beer, the pro bono "Art Heist for Good" for Water Is Life. His "discount double-check" commercials have proved especially popular. Have questions about this ad or our catalog? While the plans themselves are perfectly legal and may be great for many of the 27 million Americans enrolled in them, they often dont deliver everything those pitches seem to promise. It features Lewis punishing opposing tacklers with vicious stiff arms on the way to the end zone. Worst case, they'll be Vikings Favre. Who would've known "Beast Mode" had an affinity for fried dumplings. Much like the non-traditional formation of the Wildcat, Coleman isnt really pitching a product. And from there, all hell breaks loose. Troy Polamalu's Hair Had I loved F&Mgreat liberal arts schoolbut let's face it: A "Diplomat" is going to get his ass kicked every time by a Bulldog, a Cougar, a Tiger or a Gator. The conceit is a black-tie dinner for the leagues upcoming 100th season. Tony Romo, former Dallas Cowboys quarterback, is the spokesperson for Corona. Not that he's hurting, though. 34 highest paid athlete in the world. But I wouldn't Vegas prop-bet against them. What are your favorite commercials featuring NFL players? Weve seen a small sampling of the gems above, but to find the absolute worst acting, you have to travel to the local markets where the players have sponsorships with area businesses. What makes this campaign so successful is that it downplays Mannings celebrity status and turns him into an everyday person. Manning has such a large body of work to choose from. He's appeared in commercials for Pepsi, DuPont, Chevrolet, Quaker State, Goodyear and ESPN. With Eli set to face off against his brother on Sunday Night Football, he knows the easiest way to win the game is to take Peyton out of the equation. Since 2006 Patrick, has starred in more than a dozen commercials for GoDaddy alone, including a number of prominent spots in their Super Bowl advertising. BMW Films. The most classic commercial involving the future Hall of Famer is no different. The mascots were played by students in colonial garb with giant, freaky Mardi Gras heads of Ben Franklin and John Marshall that made great targets for rocks, shoes and full cans of PBR. Co-founder Pat Fallon was the son of a Staubach-esque war hero. Soft-spoken. **And that, as they say, is that. There is no exact figure out there revealing the income recently retired Ravens linebacker Ray Lewis has been pulling in for his many endorsements. EDO used this example: "For State Farm, when Aaron Rodgers and Patrick Mahomes are featured in the ads during a game they're playing in, there's a huge boost in excess performance on a per person basis of people searching for State Farm. Around 45 percent of his overall income comes from endorsement dealssome of which he shares with Peyton. For help selecting the right Medicare plan for you, contact your countys Office of the Aging. But his visibility in advertising increased dramatically in 2012. Woods' cheating scandal and the extended drought between majors that followed haven't hurt him much in terms of marketability. Follow @blamberr. Or the UNICEF "Tap Project." Joe Cool is selling cold ones. Tony Stewart is actually one of NASCAR's highest earners in terms of pure salary, but he lags behind the top-earning drivers slightly in terms of endorsement earnings. I wrote big, fancy word books about it and everything. Webretired All Search by player name Search Players Please type in a players name or click on one of the links below. But he also had some stumbles and down periodspretty much everything after he left Green Bay (Jets, Vikings and other forgettable situations). Insurance firms will see more attraction around their NFL ads, according to advertising metrics data firm EDO.