If youre wondering about what 2023 has in store regarding lifestyle, tech, and content, this event will ensure that youll understand the latest trends so that you can speak to Generation Z in an authentic brand voice. At the same time, they expanded their marketing efforts to appeal more to the Millennial crowd, developing new influencer marketing strategies. Beauty brands pay Instagram directly to get their . Shes not afraid to use sparkly lime green colors against mesmerizing pink hair. According to the agency behind the launch. and bloggers, online travel journalists, and content creators. In early 2020, Robin released The Beauty Sketchbook (illustrated by Regina Yazdi) which shows the step-by-step process to create gorgeous makeup looks on your own, from eyebrows to lips. In the past, shes worked with brands like ONE/SIZE. Annie, also known by her handle as @youglowgrrl, is a macro creator and self-described friendly neighbourhood beauty fanatic. She shares everyday looks, and shes worked with several brands, including Face Halo, Fresh, Rare Beauty, and Este Lauder. Tarte Cosmetics and #trippinwithtarte. Navigating technologies used to run podcasts, Utilizing resources and techniques to get started, Arianna Huffington, Founder of The Huffington Post, Brandon Smithwrick, Senior Content Strategist at Squarespace, Tatiana Holifield, Head of Brand Social at Disney Streaming, Exclusive VXB+ Deep Dive: Diversity & Inclusivity - Focusing on Gender and Identity, How to Become an Amazon Influencer a Step-by-Step Guide, RFP Management Software for Growth-Focused Companies. Michelle maintains her brand with surprising authenticity on YouTube and Instagram despite her corporate success. For their February 2018 launch they invited 250 guests, including press and key influencers, to a space-themed event at the Cochrane Theatre in London. A beauty YouTuber, commonly referred to as a "beauty vlogger", "beauty guru", or "beauty influencer," is a person who creates and posts videos to YouTube about cosmetics, fashion, hair-styling, nail art, and other beauty-related topics. Chandni is an Indian beauty influencer located in Seattle whos passionate about clothes, home decor, and travel. They also repurpose creator content on their own social channels. 26. For more than 13 years, DMWF has been bringing together the global digital marketing community to address the issues that the digital future offers. Some creators take a teaching approach and describe what theyre doing and why theyre doing it, while others will talk about what they have planned or just their life in general, making them feel like close friends. Basically, Podcast Movement Evolutions is three single-track events that all take place at the same time. See how beauty brands (and companies in other verticals) are running their influencer marketing programs with The Industry-Specific Approach to Influencer Marketing ebook. The last track is aimed at podcast or radio industry professionals and audio ad buyers and sellers. Style. You can also find Taylor on Instagram, Facebook, Twitter, and her website. 4. Start-up brands are looking to influencers to promote their brands. Launching a new mascara was a big deal for Benefit, who was already the market leader in the mascara space. Check out more of Sams makeup content on Instagram. Chiara Ferragni is known as one of the most powerful fashion influencers in the fashion and beauty sector. Of course, two very important factors to success are knowing which influencers to collaborate with, and having the right tools to test and measure the impact of your marketing efforts. Beekman 1802 hosted an event in Jersey City, NJ for the launch of their new supercharged facial oil made with goat milk! May 22, 2018, Home / Blogs / Influencer Marketing / Influencer Events: 5 Beauty Brands Rocking their Marketing Strategies. Emerging Hair Colorist of the Year: Liz Cordis, @liz.colors. Who is the biggest beauty influencer of 2022? The beauty industry is mammoth with revenue in the US alone estimated at over $49 billion. Their creators typically discuss the ingredients in the skincare products that make them special and then show a before and after. CYDN3YYY pop up event. You can also check out Fionas latest content on TikTok, Instagram, Snapchat, Twitter, Pinterest, and Facebook. You can also check out Aoifes tutorials on TikTok and Pinterest. Some smaller influencers (nano and micro) may be happy to accept product gifts in exchange for posts that mention your brand. Over the years, it has brought together thousands of podcasters and industry experts helping them to grow professionally and better the wider podcast community. The tracks included the following topics: While the agenda for the 2023 conference is still underway, we can expect it to be filled with strategic advice, marketing leadership, and marketing innovation just like the previous symposiums. Indie Pod Con is aimed at indie podcasters who want to grow their audience. These recent initiatives . Influencer events are set up and organized by brands and companies alike for the primary purpose of connecting with influencers on a more meaningful level. BoxyCharm is a subscription service that sends people 5-6 beauty products a month, and they partner with creators to drum up interest, showcase the months products, and develop tutorials for users to follow. Further expanding the social reach of the campaign, Bobbi Brown invited all their customers to share a selfie of themselves wearing Crushed Lip Color, for a chance to be featured on their website. Anton Diaz, digital creator and video storyteller, President of the Black Travel Alliance and creator of The ABC Travel Greenbook, More than 40 conferences are held annually across nearly 20 countries.Whats more, there will also be a. For instance, Emily Weiss launched her beauty blog "Into The Gloss" as a side project in 2010, turned into a full-time professional influencer in 2013 after her blog reached a million monthly . They also repurpose creator content throughout their marketing mix to increase the value of their partnerships. 20. Ashley Quiroz is a macro influencer from Arizona who frequently shares get ready with me content, drugstore makeup reviews, beauty hacks, and more. In all, Gucci Fragrance collected $1.1M EMV in December, an impressive 105% month-over-month increase fueled by a 33% MoM expansion of the brand's . With fashion weeks happening across the globe, brands work hard to perfect their, We hope you enjoyed our first #StateofInfluence feature from our 2019 State of Influencer Marketing Report, with influencer marketing expert, Jennifer Powell! SJ is a micro influencer from Quebec City whose goal is to teach you to create effortless makeup looks that are never boring and end with glowy skin. Her content is easily digestible, and shes worked with brands like Saie and SHISEIDO. Industry terms and definitions to stay updated. Independent Mary Kay Senior Consultant, Leadership, Sales, Makeup, Cosmetics, Skin Care, Certified Makeup Artist. Your influencer marketing campaign should aim to achieve one of these 4 tactics: brand awareness, brand image, social engagement interactions and conversations. Please find the best dates to target and pin them to your marketing events calendar. Make sure to create a hashtag for the pop-up so . Key takeaway: Beauty influencers are essential for earning stunning content for your brand. Over the years, podcasts have really increased in popularity and, as a result, several influencers, like Logan Paul and YouTube star Joe Santagato, have started to explore this medium and are also now the voices behind some of the most popular podcasts showing that the power of influencers is far-reaching. Holiday Events. While the most obvious answer would be skincare, makeup, haircare, and nail care brands, in reality, many verticals can partner with beauty influencers. Keynote speakers for 2022s line-up included: Highlights of 2021s event have included: The Tastemaker Conference offers more than 20 classes, workshops, panels, and keynotes that concentrate on topics like SEO and tech, revenue and business growth, and content creation. At the 2022 virtual conference, over 60 sessions were divided into several tracks, each with a specific area of focus that enabled marketing leaders to harness marketings power and purpose. The event included photographable activities like a flower-crown workshop, street style photoshoot, makeup sessions, and cocktail evening. Partner with an influencer to create or repurpose longer video content for the platform. TikTok has become an especially interesting space for the world of beauty influencing, seeing the usual long-winded makeup transformations or skin-care routines whittled down to 15-60 seconds . Alexandra uploads makeup, hair, and lifestyle videos "specifically to make life easier.". The second track is aimed at experienced and/or full-time podcasters. Gaby Santana is a marketer and hair influencer from Baymon, Puerto Rico. The Gartner Marketing Symposium/Xpo is aimed at CMOs and marketing execs. In late 2017 they swept a group of lifestyle influencers off to Cambodia for an influencer event in celebration of their lotus range of products. Brands selling highly pigmented products, bold lashes, and even craft supplies like pearls and rhinestones can partner with creators to reach new audiences. You can promote special holiday-themed packages you've put together (you guys know I'm a HUGE fan of thosecheck out this blog post for all the . Bobbi Brown are known for being a traditional brand and a go-to for natural makeup. Supplement and health brands can partner with influencers to showcase how their products can promote healthy skin. Emmy Combs is a professional makeup artist, hair stylist, and mega influencer. Sylvia Gani is a mega influencer, makeup lover, and fashion enthusiast. Our nano influencers have some of the highest engagement to following ratio. Lala is a micro influencer from The Netherlands who is here to help her viewers achieve healthy wavy and curly hair. So what options do beauty brands have when it comes to events? Better known by her handle of NikkieTutorials, Nikkie is one of the best-known makeup influencers in the creator economy. Find more of Alexandras content on Instagram, Twitter, TikTok, and Facebook. Described on their website as the most influential event for the connectivity industry, Mobile World Conference (MWC) is a great place to network with influencers in the tech and mobile industry. Originally from San Antonio, Sarah studied advertising at the University of Houston and decided to stay in the city upon graduation. And by building a relationship with them, your brand can leverage their clout to increase brand awareness, strengthen your community, and supercharge sales. A specially-designed spaceship touching down on stage. Hair salon teams can implement salon Christmas party ideas as well as other holidays like Easter, Halloween, or Thanksgiving. See the full success story here. Tarte unifies these travel campaigns under the hashtag #trippinwithtarte. She frequently posts about tutorials featuring Glisten Beauty, for whom shes an affiliate. Indie Pod Con is aimed at indie podcasters who want to grow their audience. Influencer Marketing Idea #26: Sponsor an IGTV Series. A post shared by Lala | Wavy Curly Hair Care (@ohlala.keriting). Bobbi Brown are known for being a traditional brand and a go-to for natural makeup. Investing a big chunk of your budget into influencer events can seem risky and youll want to prove the potential ROI coming from this expense. The popularity of her videos led to her association with prominent labels, celebrities and brands like Lady Gaga and Maybelline. a moment of silence for the SWIRL. 17th February 2023. in. You can also find Ruthie on YouTube. Tarte Cosmetics dedicates a mammoth budget to influencer events, regularly flying YouTube vloggers and Instagram beauty gurus on all-expenses-paid holidays. Intellifluence makes it easy to find and collaborate with beauty influencers while adhering to your budget. According to one forecast, companies worldwide will spend $15 billion on influencers in 2022 (up from just $2 billion in 2017). Is running a beauty influencer program right for your brand? A 30-year-old beauty influencer based in New York is promoting body positivity through her Instagram. REEM KHABAZZEH @reemabousamra (2.2M) Syria-born Reem Khabazzeh, better known as Reem Abou Samra, is a prominent Dubai influencer, and entrepreneur, whose passion for beauty and wellness drove her to launch a chain of popular beauty salons in Dubai. Good for brand awareness, brand voice, explainers, traffic and clicks. This week,, Influencer events have become an increasingly popular way for brands to engage with both macro and micro influencers. The conference starts at 10 a.m. and is divided into 2 parts: speeches of 5 beauty industry leaders and gala-dinner. The report highlights how consumer, brand and influencer behavior in the beauty industry have evolved as a result of the global pandemic . This growth is expected to grow through at least 2024. At the 2022 virtual conference, over 60 sessions were divided into several tracks, each with a specific area of focus that enabled marketing leaders to harness marketings power and purpose. A line-up of more than 35 visionary speakers will equip, empower, and inspire marketers with new engagement techniques and growth opportunities. What beauty influencer has the most subscribers? Jose Miranda is a macro influencer providing reviews of drugstore and affordable makeup. YouTube followers also love his hilarious cooking episodes with his mother and sister. Ready to learn more? Many of these cater to a broader audience, for example, social media marketing, but they include influencer marketing in the topics they cover. Priscilla, also known as @prissyjnails, is a micro influencer in South LA who showcases the nails she does for her clients. Described on their website as the networking event of the year, this two-day online all-in-one advertising event will help you to connect with some of the leading marketers and brands. She was a member of the 2021 Sephora Squad, and she frequently talks about her natural hair and teaches people about taking care of their own. The popularity of her videos led to her association with prominent labels, celebrities and brands like Lady Gaga and Maybelline. During the trip, the influencers were able to get up close and personal with lotus flowers in their natural habitat, giving them a new understanding and appreciation of the key ingredient of the product range. You can also catch his latest advice on Instagram. And what are some examples of social events that have allowed major brands to successfully connect with influencers? Brands succeeding with the help of beauty influencers, Top 45 beauty influencers across social media. YouTube to host first ever virtual beauty festival. She also enjoys live streaming her gaming on Twitch. In an interview with BYRDIE, she said, I fell in love with being on camera at a very young age One day, I decided I would record videos on my Macbook. Who is the highest-paid beauty influencer? Tarte Cosmetics dedicates a mammoth budget to influencer events, regularly flying YouTube vloggers and Instagram beauty gurus on all-expenses-paid holidays. And you can have a cat and have a shaved head; you can just live your life and be happy, and be at home.. The audience of Kylie is 379.9M followers who typically live in United States. For a glimpse into last years highlights, you can check out a short video clip on its landing page. This was my first event where the br. Makeup creators have lately been pulling out their cameras to film videos in which they only use one cosmetics brand for their entire face. You can also learn how to get the best skin of your life with Aisha on Instagram. 107. If youre interested in selling products, becoming an Amazon influencer can be a good 2023 is shaping up to be a big year for advanced RFP software solutions. Current social media trends among beauty gurusIs. A post shared by Chriselle Lim (@chrisellelim). 1) Erika De La Cruz. Business Insider recently dubbed her a genius marketing strategist with a global beauty empire. Shes also chasing her dreams of being a performer, sharing her songs with the world. Influencer marketing is now a mainstream form of marketing. Luckily, there are platforms that can not only help manage and organize these types of events, but also tools that can help you track the media and social footprint. Also in June, Sephora announced that the new 2022 roster of its influencer program Sephora Squad is made up of 78% BIPOC creators, up from 61% in 2019. Searching hashtags is one of the best ways to find new beauty influencers for your brand. By Kati Chitrakorn. When you follow a creator on Instagram or TikTok, the app will recommend similar creators under a Suggested section. NikkieTutorials is the biggest beauty influencer, with 14 million subscribers on YouTube, 16.6 million followers on Instagram, and 6.3 million followers on TikTok. Brands like Dyson, Pepsi, Lululemon and Dunkin Donuts all use influencer marketing to promote their products to a younger audience on platforms like Instagram or TikTok. , here are the leading events that should help you in 2023 to learn more about the latest trends in influencer marketing and how the industry is changing to meet the demands of marketers and brands. BENEFITS It focuses specifically on how brands can reach Gen Zers better. I had a lot of fun, and being on camera made me feel like myself.. So how did they engage with that community? Her make-up videos on YouTube, where she first began posting tutorials, are among the most watched. You can also find Sylvia on TikTok, Twitter, Instagram, Facebook, and her website. Events vary greatly based on location and availability, so keep your eyes on the Happening @ page for the following: New . She quickly surged to 17 million followers on TikTok and currently dabbles in real estate and bitcoin. So what was the social media strategy behind inviting the two bloggers? Lisa Scharff @lisa.scharff 15500 followers . Find more of Joans impersonations on Instagram. You can also find Christens latest content on Snapchat, Twitter, YouTube, and TikTok. I host skin care and makeup parties . You can also find Danielle on Instagram and YouTube. Discover Divyas latest tutorials on YouTube. January 12, 2023. This two-day conference is aimed at savvy and creative marketers who want to improve their influencer marketing campaigns. Harpers Bazaaris just one example of a company which intelligently took advantage of such tools at their Women of the Year event to generate reports and gain insights on the effectiveness of their strategy. Sat, Mar 4, 12:00 PM. Experts suggest reading scientific literature, modern beauty trends offered by bloggers and beauticians, attending beauty events and seminars, watch video tutorials and courses in this field. From this activity, These are just 5 examples of influencer events that prove how powerful the right voices can be at the right time. In addition to influencer marketing, topics that will be explored in detail include digital innovation, higher education, marketing to students, retail, and eCommerce. As an Afro-Latina, she is proud of her roots and encourages her followers to love their curls regardless of the pattern or texture. A number of these events will be held exclusively online, while others will be in-person events. The Top 700 Performers. Were not changing our philosophy, Bobbi Browns President Sandra Main told WWD. Lets take a look. A number of these events will be held exclusively online, while others will be in-person events. A love letter to the California coastline, the lighthearted . They post authentic and original content serving as a credible reference for their audience about the effectiveness of beauty products . Tartes marketing team knows that influencer voices are both powerful and far-reaching, so these. 13. A specially-designed spaceship touching down on stage. You can pick just one track to attend or get a Podcast Pass for all three tracks. Shes accrued a large group of loyal followers over the years by posting relatable content, and shes worked with brands like LOral Paris, Benefit Cosmetics, and Urban Decay. Tartes marketing team knows that influencer voices are both powerful and far-reaching, so these luxurious influencer events are specifically designed to maximize exposure. He was the first male ambassador for CoverGirl and is one of the top male beauty influencers on social media. Of course, two very important factors to success are, vent to generate reports and gain insights on the effectiveness of their strategy. Youll also notice that there are a number of podcast events included. As of 2016, there were more than 5.3 million beauty videos on YouTube, and 86 percent of the top 200 beauty videos were made by beauty vloggers as opposed to . The Dutch make-up artist, who came out as a transgender in January 2020, is one of the most celebrated names among beauty influencers. Consider partnering with creators to showcase natural or nude makeup products you sell or even skincare for those who prefer to go a bit more fresh-faced. Joan Kru is a macro influencer famous for her makeup transformations into characters, whether it be Barbie, Poison Ivy, or Chucky. A few beauty brands have taken advantage of LA's weather, space and concentration of influencers to stage the pandemic's first live product launch events. Kevin went viral in 2018 for his glammed-up graduation photo, and now he focuses on educating people on how to look their best. When she's not putting pen to paper, she's baking, painting, or hanging out with her dog. Judy Lim is a bridal makeup artist and hair stylist in Canada. You can also find Crystals latest content on TikTok and YouTube. You can pick just one track to attend or get a Podcast Pass for all three tracks. The cosmetics company is said to have spent $500,000 on a recent event a fraction of the $10 million it reportedly spent on influencer activations pre-COVID-19 . Yesterday was so much fun at the Space Centre with @benefitcosmeticsuk Thank you so much for taking me! Alexandra Anele is an artist turned makeup artist. 4. Just as a fresh face of makeup can boost a persons confidence, the right beauty creators can help brands boost their marketing efforts. In an interview with Buzzfeed, Mei said, So its been an absolute pleasure to put myself out there and to show people that, you know, you can look like this whilst, like, living in suburban Canada. One of their main goals is to ensure that they are inclusive in their efforts and partner with a diverse range of people with various skin types. She films everything from nail product reviews to tutorials, and shes even created Patty Gel, her own brand of polygel. Whether its a simple design in a natural color palette or bright blue flames, Priscilla is making nail dreams into reality. Hi friends I was recently invited to my first influencer event in Delhi for the launch of a new brand AQUALOGICA By Mamaearth Founder Ghazal Alagh. However, like all industries, influencer marketing is evolving. Paul Randall, Creator Development HP Custom Content, HP Inc. Digital Experience and eCommerce Strategy, Abhi Juneja, VP Enterprise Digital & Analytics, American Express, Svetlana Tokunova, Customer Marketing Manager BeNeLux region, Bayer Crop Science, Hamaad Sayyed, Measurement & Attribution Lead, Google, Gabriela Torres, Head of Social Media, BBC World Service. Kevin Kodra is a 22-year-old makeup artist and macro creator in Toronto. As the social media home of all things beauty, Instagram is where you can find plenty of examples of both. Were not changing how we express ourselves but the platforms that allow us to express ourselves are so much broader in todays world that it gives us the opportunity to speak to a much larger community and for that community to speak on our behalf, as well. As of March 2023, the most influential creator in the Beauty category is @kyliejenner. Passes start at $149. One main cause on the minds of millennials and Gen Zers: Sustainability. We are holding our annual event Best [company name] Beauty Conference on the 20th of December and would like to invite you to share this day with us. Youth Marketing Strategy (YMS) is Americas biggest youth marketing festival. The 2020 American Influencer Award winners are: Emerging Hair Stylist of the Year: Kahh Spence, @kahhspence. 93% of brands have now used influencer marketing in one form or another.. In late 2017 they swept a group of lifestyle influencers off to Cambodia for an influencer event in celebration of their lotus range of products. Instagram is the most popular influencer marketing platform. See the full, Business of Beauty. September 28-October 1 Natural Product Expo East - Philadelphia, PA. Spatech Europe - Location and Date TBD. Aoife Cullen is an editorial makeup artist and a macro influencer focusing on futuristic beauty. She shares tutorials aimed at beginners and pros alike, and she never shies away from a bold color choice. The world of influencer marketing is very different now from what it was a couple of years ago. You can also check out Nicoles latest looks on TikTok. September 27-29 Pack Expo Vegas - Las Vegas, NV. Fresh are another beauty brand to sponsor influencers on promotional trips to exciting locations. It is estimated that brands will be spending upwards of $15 billion on the influencer marketing . A beauty influencer is a content creator who shares tutorials, reviews, tips, and/or advice about skin care, hair care, nails, and makeup. Events like this allow the influencer community to come together to connect. In our 2018 Influencer Marketing Report, influencer collaboration for events was the second-most popular scenario for engaging with influencers (28.1% of professionals surveyed said they choose to work with influencers mainly for events, second only to product launches with 41.6%). What are the entertainment trends among Gen Z for 2023 and beyond? Manny Gutierrez is a self-taught beauty influencer with more than 4 million followers on Instagram. Learn more about Mindy on TikTok, Facebook, Instagram, Twitter, and Pinterest. The first track is aimed at the creator those who are brand new to podcasting or looking to monetize a podcast that theyre currently running as a hobby. More than 40 conferences are held annually across nearly 20 countries.Whats more, there will also be a Royal Caribbean Cruise in April 2023 if you want to explore uncharted waters with your marketing campaigns, so to speak. social influencers to help build anticipation and generate buzz. Also a brand ambassador for Beautylish, he designed his own exclusive line of makeup brushes because he believes that everyone should have access to top-quality tools.. Geena Hunt is a macro creator and makeup enthusiast who frequently share #GRWM videos and makeup tutorials. Danielle Marcan is a marketing student, but perhaps she could teach her professors a thing or two about social media engagement. Wayne Goss is a makeup artist and beauty product tester who offers helpful tutorials for men and women alike. Each year, conferences are also held in the US and Asia Pacific with each conference attracting about 800 delegates from across the globe. Armani Beautys marketing team was creating a different type of influencer event. Veteran social influencers Aimee Song and Camila Coelho who have a combined reach of over 12 million followers on Instagram alone both attended the New York launch of Armani Box, the brands beauty pop-up. Were not changing our philosophy, Bobbi Browns President Sandra Main, . Divya, perhaps better known by her handle of @ohmyglow, is a macro influencer and makeup artist. Her presence in American culture and heritage is pivotal, and to an extent, revolutionary, especially in terms of redefining the standards of beauty and grace. WindowsWear Weekly. Her personal goal is to reimagine beauty with multipurpose products for all. For their February 2018 launch they invited 250 guests, including press and key influencers, to a space-themed event at the Cochrane Theatre in London.