Whereupon Tommy Lee steals the entire spot, sneering at the infiltrator: Try to keep up. Ahead of the big day, some outlets described Sunday's game as "crypto bowl" due to the number of expected cryptocurrency related ads. What is this mystical force that can change the planet? album Color Me Barbra. Sure, its a 56-year-old song by a 79-year-old chanteuse, but the lyricsGotta move, gotta get out / Gotta leave this place, gotta find some place / Some other place, some brand new place work perfectly with the ads visual narrative. This site uses cookies to provide you with a great user experience. 1 hour 13 min ago, By More from Ad Age: Chatty mom hypes Carvana experience in used-vehicle brands first Super Bowl ad, Hologic, a medical technology company centered on diagnostics for women, brings us Mary J. Blige in a spot that shows her going about her daily lifeacting and recording and working outwhile visibly distressed about something. Check out a complete year-by-year list of the cost to advertise at the Super Bowl. Steve Buscemi, who played Donny in the movie, knowingly nods from behind the bar. The ad did well on its own account, winning the #4 best commercial of the game, according to the USA Today Ad Meter poll. The fantastically zany Jennifer Coolidge and Nicholas Braun (Cousin Greg from Succession) in particular bring this spot home, while Gwyneth Paltow sampling her own vagina candle is mind-bogglingly meta. What Meta and the makers of this ad are forgetting about is all the workers who lost their jobs at Questys, the customers who loved going there for a literal night out, and, most of all, the sheer joy of IRL socializingwhich the normal human beings among us (unlike the Mark Zuckerbergs of the world) actually value more than ever, having endured way too much physical isolation during various pandemic lockdowns. Its time to build more trust. Making far feel close.. This ad is not unpleasant, but its a super cheesy and puzzling choice of commercial for the ad worlds biggest event. But he is wasted in this Sams Club commercial strutting around the store bragging about being a VIP, oblivious to the fact that all the customers around him can also bypass the checkout and use Scan & Go to pay for their 20-pound boxes of Frosted Flakes. More from Ad Age: Meta's Super Bowl commercial depicts old brand's new life in the metaverse, Even more from Ad Age: Inside Metas Super Bowl commercial for the metaverse, Dolly Parton stars in this T-Mobile Super Bowl spot that initially seems like its for some sort of noble cause-marketing initiative. The commercials of the 2022 Super Bowl were all about electric cars, crypto, '90s nostalgia and good ol' fashioned star power. The point of this ad is to demonstrate that even poor Seth T., who we are told was actually struck by lightning and now (sagely) tiptoes around wall sockets, isnt fazed by the electric car charging device Wallbox. Some people probably thought their TVs somehow switched to old-school screensaver mode, but the quick-witted among us dutifully pointed our phones at the code and were redirected to a web page inviting us to get $15 in free Bitcoin for signing up along with a chance to win a chance to win $3 million in prizes. Or maybe it was the EV Bowl! Tommy Lee Jones, Leslie Jones and Rashida Jones make up "The Joneses" in this vehicle manufacturer's commercial. As he floats over farmland, an outdoor wedding and downtown San Francisco in a hot-air balloon (um, why? The 60-second spot features. This button displays the currently selected search type. Including Doja Cat makes the ad lively (note to Doja Cat: you just blew your chance at a McDonalds Famous Orders contract), but in this ad she does not seem to have any clear connection to the Taco Bell brand. Virtual miniature NFL legends come to life in this commercial by the league. What really makes the ad work is how much Cyrus commits to her role and the song, shamelessly belting out T-Mobile talking points (faster speeds nationwide!) as if this were one of her actual love songs. The commercials -- which cost $6.5 . CBS in 2021 sold Super Bowl ads for an average of $5.6 million, Bloomberg reported last year. Arnold Schwarzenegger is Zeus and Salma Hayek Pinault is his wife Hera in this charming BMW spot. Its a dopey conceit for an adand a confusing one, given that its running amidst other spots for apps that involve actual (online) betting. McDonalds. Where is the 2022 Super Bowl and what time is Super Bowl? Caddy: Yeah, zero. A curious sloth crawls over to the scattered snacks for a taste, reacting in delight when the spicy cheese flavor hits. According to a behind-the-scenes video, it took 47 cast members, 56 hours of rehearsals, three months of production and one expert choreographerMandy Moore of La La Land fameto create what Vroom calls Flake the Musical. Honestly, its more charming than many actual musicals weve seen over the yearsand infinitely more bearable because its over in just 30 seconds. A pack of joyriding Joneses … and one Jonas. Occurred on April 16, 2022 / Puerto La Cruz, VenezuelaInfo: Man helps save sloth from being in the middle of the road. Youre gonna start a bidding war! Yes, this is not only a case of Rocket Mortgage/Rocket Homes imitating a Barbie commercial, but art imitating life. Nissan Motor returned to Super Bowl advertising after a seven-year hiatus with a star-studded commercial led by "Schitt's Creek" co-creator and actor Eugene Levy. Clever, or too clever for its own good? Here you can watch all the best of. And the car, which in the original series was a 1999 Chevy Suburban, is now the Chevy Silverado EV, which Siegler charges up before embracing her brother, Robert Iler, who played A.J. Unlike Apples 1984 Super Bowl commercial, there is no rebel runner on hand here to fling a sledgehammer at any of the towering screens, suggesting that Fieris power over his compliant subjects is terrifyingly absolute. ), the execution of this ad just doesnt work. Were not sure how Wallbox figures electrocution is funny, but were not amused. )and shading your rivals is, of course, a time-tested hype-generator for thirsty celebrities (and brands) everywhere. More from Ad Age: Eugene Levy looks badass in Nissans Super Bowl ad. This, apparently, is a cult compound for fans of Irish Spring deodorant soap, who subject their visitor to a forced cleansing ritual while chanting Cast thy smell away! Freshly bathed, our protagonist suddenly breaks out in dance, joining the others around the base of a giant, monolithic bottle of Irish Spring body washa clear sign that hes a weak-willed sheep and has unthinkingly surrendered his freedom just to fit in. So what we actually have here is an anti-hype ad thats pure hype. Here are five of the top Super Bowl ads that have people talking: 1. If theres a larger point being made here about identity (i.e., the reality of app-based matching with people who arent always who they seem to be? Jones! shouts an indignant Leslie. Carvana is not one of those brands. 2022 Super Bowl LVI Feb 13, 2022 at SoFi Stadium Actors - Add Alvin Chea . Were not sure why the Yum Brands chain is spending $7 million dissing its competition rather than promoting its own products, but were pretty certain one demographic will love this adTaco Bell franchisees. More from Ad Age: Doja Cat escapes from clown town in Taco Bells Super Bowl commercial. And thats a big gamble given that the Super Bowl reaches 90 million souls, the broadest possible swath of TV-viewing humanity. Real-life pals Paul Rudd and Seth Rogen have terrific chemistry in this faux-nostalgic Lays commercial that shows them reminiscing about good times over a bag of chips just before Rogen gets married. Robo Dog does what it takes to live with the all-electric Kia EV6 in new commercial. Actress Jamie-Lynn Siegler, who played the daughter of mobster Tony Soprano in The Sopranos, recreates his ride from Manhattan to New Jersey in the HBO series iconic opener. There, the rowdy Barbarians and the snooty Romans finally bond over tasty avocado-based snacks and piles of guacamole. Cutwater humorously pitches its ready-made canned cocktails as the beverage of choice for the indolent, but its hard not to come away with the idea that convenience might be the only reason to buy the brand. Groovy baby. Or maybe its the high-mindedness (In the home of the brave, down never means out), which, however well-intentioned, just doesnt land right given the lingering division in this country. Why You Might Recognize The Song In Flamin' Hot's Super Bowl 2022 Commercial Youtube By Savanna Swain-Wilson / Feb. 10, 2022 12:18 pm EST If there's one thing Frito-Lay will do come Super Bowl time, it's bring the fire not only to its snacks, but also to its commercials. Yeah, 2022 LeBron says. Bud has touched on sensitive issues in the past with grace and resonancesuch as the Clydesdales bowing before the missing twin towers after 9/11but this spot sadly fails to achieve that, and leaves us verklempt for all the wrong reasons. Wilson Wong is a culture and trends reporter for NBC News Digital. All-electric? 2 Rhetorical Analysis of Super Bowl Commercial Adverts The advertisement that I chose by the Super Bowl was "Push it Flaming Hot". Advertise With Us (Opens in new window . Spiranac was the first athlete to be voted #1 on Maxim's 2022 Hot 100 List. Fortunately, though, Kendrick regains her bearings and ends up reassuring all the kids: Dont worry, Barbie has a Verified Approval that shows that her finances are backed by Rocket Mortgage! And of course the losing bidders are all able to find their own perfect homes with a little help from Rocket Homes. Do we regularly drink beer we dont enjoy? Once verified, the information you provide will be displayed on our site. Evil (Mike Myers), the supervillain from the Austin Powers movie franchise, announces that hes taken over the carmaker as he addresses his entourage from the executive floor of GMs famous Detroit headquarters. Hmmmm. Until now. 1 min read. Now, in 2022, you need $6.5 million to air a 30-second spot: the most expensive average cost for a Super Bowl commercial in NFL history. This commercial is brilliant on two levels: Its sentiment is spot-on for a nation climbing out of a pandemic that has forced many to rethink their values and re-prioritize relationships and experiences. Despite those considerable hurdles, Cue and its agency managed to pull off a commercial that informs and gently entertains by normalizing a newfangled device that reminds us of a pandemic wed rather forget. And in the last scene, Nelson himself sings the line before boarding his tour bus. Super Bowl 2022: Trailer for halftime show sees Eminem, Mary J Blige, Snoop Dogg and more join forces. This year, a highly coveted 30-second spot on NBC's telecast cost as much as $7 million up from the average price tag of $5.6 million CBS logged last year. in the same situation. It starts out innocently enough, with a cheerful TurboTaxer declaring that TurboTax Live matches you with the tax expert who is right for you. But then it turns into a surreal parade of charactersa nervous freelancer, a sketchy crypto investor and Jason Sudeikis for some reasonwho transform into each other via the unnerving removal of prosthetics and costumes. This seeming spot for Barbie Dreamhouse goes off the rails fast when a perky grown-up, played by Anna Kendrick, extols the features of the diminutive residence and then claims that Barbie found out about this Dreamhouse with an alert from Rocket Homes! That appears to be news to the main child in the ad, who says, skeptically, She did? Kendrick somewhat condescendingly explains, Well, its a supercompetitive marketa cue to introduce some supposed other dolls in the Barbie multiverse: Better Offer Betty, Ca$h Offer Carl and House Flipper Skipper, who are brought on set (and voiced) by other kids. Not to mention celebrity pairings both expected (Seth Rogen and Paul Rudd for Lays, Scarlett Johansson and Colin Jost for Amazon Alexa) and unexpected (Arnold Schwarzenegger and Salma Hayek Pinault for BMW). More from Ad Age: Listen to music from Super Bowl 2022 commercials. The 34th ratings had nearly 150,000 panelists weighing in on the pop-culture conversation, adding another impressive chapter to the all-time vault. Its done with eerie precision, thanks in part to Chevy and its agency working with Sopranos creator David Chase and Phil Abraham, director of the shows title sequence. Ad Age and Creativity Staff Except those words pop up next to a sensual, dramatically-lit, slow-motion reveal of the Polestar 2a product striptease straight out of the visual playbook of the hype-masters at Apple. What were left with is a milquetoast message that Skechers is comforting but not illegal. But this is the Super Bowlyou go big or you go home. ), well, it all gets lost in the muddle. Kicking off the campaign is the first-ever Flamin' Hot Super Bowl spot, featuring both Doritos and Cheetos and starring the iconic voices of GRAMMY Award-winning musician and official reigning queen of hot, Megan Thee Stallion, and GRAMMY-nominated and multi-platinum musical artist/songwriter, Charlie Puth. With the exploding number of sports betting apps out there, DraftKings is wisely differentiating itself with a character: the sensuous and adventurous Goddess of Fortune. After the curtain closed in the wee hours of Feb. 14, these were the top 10: E-Trade baby has to delay his retirement due to his finances. A towel bar obligingly bends to accept his tossed-off wipe and a dress shirt flies across the room to affix itself to his body. More from Ad Age: Its the Super Bowl of first-party data as brands sharpen personalization with Big Game buys. It doesnt help that his friends and neighbors keep reminding him of his glory days by asking him to deploy his thunderbolt-throwing ability for mundane tasks that are, frankly, beneath a god. Although its intended as a cautionary tale, the sight of Burrell running around shouting Ill take it! as he impulse buys ridiculous merchandiselike a tub dubbed Tytanic (even though he admits to seasickness), a hot-air balloon with his countenance on it, a suit of armor and a winged horse (who would have predicted two Pegasi in one Super Bowl? Super Bowl LVI will be played at SoFi Stadium in Los Angeles, CA on Sunday, February 13, 2022 at 6:30 p.m ET. What is with this years b-to-b Super Bowl ads? More from Ad Age: See Mike Myers play Dr. Koepka: Oh, really? Nick Jonas crashes the party. For Super Bowl LVI, everyone from Zendaya to Paul Rudd, the kids from . An adorable robotic dog. In other circumstances, people might view that type of playlist combo with a head-scratching squint. Electric vehicle brand Polestars Big Game commercial is supposed to be a no-bull, anti-advertising ad, if you believe the words that appear on screen, including No epic voice overs, No punchlines, No empty promises, No blah blah blah, etc. Whoever you are.. Evil and his entourage will love this reunion, especially given that Myers and Green are in fine form as bickering father and son, and because the ad serves up the Super Bowls best product reveal: Baby Me (aka Kyle). Lace up your Skechers, were going On the Road again! The critters themselves are adorable and appealing hey, who doesnt love a sloth?and the use of Salt-N-Pepas Push It is entertaining. Davids dialogue and delivery is delightfully anachronisticits basically straight out of Curbwhich makes the elaborately staged historical scenes somehow even funnier. )More from Ad Age: Listen to music from Super Bowl 2022 commercials. But all the elements work seamlessly together, creating an engrossing movie-like experience in a mere 60 seconds. Its mildly amusing and highly predictable, which is a feat considering that it treats the warehouse store as a modern-day Studio 54. WeatherTechs ad has been the one predictable thing about the Super Bowl: For the last nine years, its always been there, and its always been boring. It's a group of strange ads that perfectly encapsulate the strange times we find ourselves in. Jon-as? queries an incredulous Leslie. David predictably disses FTX (Ehhhhh, I dont think so) and FTX responds (via on-screen type) DONT BE LIKE LARRY. Which, given that we hate being told what to do (just like Larry! This spot is a companion piece to T-Mobiles other faux-cause-marketing Big Game commercial starring Dolly Parton (see above)which is why Parton appears at the start to give some advice to her protg (and godchild): Youve got a voice, Miley. Shes operatically self-absorbed and entirely unable to read a room (she raves about Carvana at her workplace, at her sons workplace, at her sons wedding, etc.). When it comes to Super Bowl ads, Uber Eats delivers. Next, we cut to a business owner assessing her inventory of candles. All that said, this is Ad Ages annual Super Bowl Ad Review, so lets forget, for a moment, about the overarching trends and the bigger marketing lessons. Its Big Game spot shows a special ops team swooping in from helicopters and underwater bunkers on a mission to outfit a vehicle with WeatherTechs laser-measured floor liners, no-drill mud flaps, cargo liner, BumpStep, seat protector and CupFone. While we appreciate the military precision with which WeatherTech aims to preserve and protect our cars carpet from the scourge of mud, the backseat from the despair of pet hair and the heroism of the BumpStep (what the heck is a BumpStep anyway, and what does it safeguard? The teaser gave a sneak peak of the epic drama set thousands of years before the events of "The Hobbit" and "The Lord of the Rings" books. (For the record, the Ad Age Super Bowl Ad Review team is evenly split.) This is one weird-ass fever dream of a commercial. To start, I'd love to know what's been the most fun or most surprising part of being in a Super Bowl commercial.# When I see a problem, Parton says, Im going to fix it. Then comes the tagline: Its only worth it if you enjoy it. Say what? The ad illustrates what that might look like by showing countless humans flying through the air in a massive formation that calls to mind a swarm of locusts. We suppose its a necessary message given that many Americans avoided regular medical screenings during the pandemic. Adrianne Pasquarelli The sight of linebacker-turned-coach Jerod Mayo mercilessly body-slamming unsuspecting food-wastersincluding a mom on a crutch and an innocent grandmafor failing to think creatively about leftovers is an absolute scream, and for our money beats Reeboks Terry Tate, Office Linebacker. Mayo, despite being chosen for his name, delivers his lines perfectly (and may just have created a new pop-culture catchphrase: Make a frittata!).