Pro cyclist Justin Williams cofounded the cycling team L39ION of Los Angeles two years ago with a purpose: to bring accountability and diversity to the approximately $2-billion-a … L39ion of Los Angeles is a team devoted to promoting diversity in cycling. “My vision has always been to make the sport of cycling great for everyone,” said Justin Williams, who along with his brother Corey founded the … “I love this shit! And he’s changing the sport. Special Guest: Justin Williams – Ask a Cycling Coach 263 ... L39ION of LA sweep the first evening at Tulsa Tough. Vuori Announces L39ION Cyclists as Newest Brand Collaborators. But a race result is only an upset for as long as it is a surprise, and these days a L39ION win in a crit race is far from surprising. World's top cyclists compete in historic Sacramento race ... Hammerhead will work closely with L39ION to support race and training needs as the team continues to grow. Justin Williams and Legion of LA: redefining cycling in ... Coolest Team In Pro Cycling “I was just like, ‘that is a statement.’ That gave me goosebumps,” she says. Vuori Announces L39ION Cyclists as Newest Brand ... “Stoked to have this kit finally on our backs”, says Justin Williams, Team Manager and founder of L39ION. Photo: Kit Karzen L39ION of LA has today unveiled their 2021 team kit from their California training camp. Justin Williams L39ion of L.A. Is Making Cycling More Inclusive—and ... Here's a look behind the scenes at the inaugural race of L39ion of Los Angeles' new crit series. His brother and teammate Cory took second, Danny Estevez third, and L39ION’s Tyler Williams (no relation) held down fourth. Justin Williams and Legion of LA: redefining cycling in America ... (L39ION) implies, but with the increasing expectation around the roster and their pursuit to become the best team possible, he has forced himself to do an extra effort in order to cope with all the requests they are constantly receiving. Black Lives Matter is bringing change. 91.3k Followers, 253 Following, 966 Posts - See Instagram photos and videos from Legion of Los Angeles (@l39ion.la) “This is an opportunity to change and create impact that lasts for generations,” Justin Williams, L39ion co-founder, explained. The men’s race lasted about 1 hour and 17 minutes. "Now with the Williams and L39ION team, you're starting to see more folks from different ethnic and racial backgrounds racing, so it's nice to see people who look like you. Having been a pro rider for a number of years he's recently shaken things up by starting his own team. But change doesn't just come from putting on a jersey and winning races. Why are they revolutionary? We are excited to announce L39ION (pronounced legion) cyclists Justin Williams, Cory Williams, and Skylar Schneider as our newest brand partners and collaborators. "There’s not supposed to be a men’s or a women’s team. Working together, L39ION and Hammerhead share the ethos of constant innovation and believe in pushing both norms and boundaries within the cycling community. Justin Williams Can See the Future. 9:05 am CST. It seemed like these two riders were the guys to build a team around. Changing the Culture of Cycling. Our platform helps you in becoming a famous celebrity. Eric Koston x Justin Williams. Justin Williams ended Friday night’s race taking the top spot on the podium. Eric Koston x Justin Williams 4:18 Skate legend Eric Koston and Justin Williams of L39ION of Los Angeles meet up at UNDEFEATED to talk sneaker history, the importance of having the right shoe for the job, and the new S-Works Ares. Justin Williams is the 2018-19 US national amateur road and criterium champion and one of the fastest sprinters in road cycling. With L39ION founders Justin and Cory Williams, the partnership will focus on selecting schools in Los Angeles to inject grants into their home communities. "There’s not supposed to be a men’s or a women’s team. May 19, 2021. Brothers Cory and Justin Williams founded L39ion (pronounced “legion”) in 2019 with the goal of increasing diversity and inclusion in the cycling world. “My job is to create a sport... so when people get here, they have somewhere to go.” Hana Asano He focuses on increasing the diversity of the sport and founded and manages a team in order to mentor … A man with his path to the top blocked at every turn. L39ION of LA was created to advance the sport of cycling, eliminate boundaries, and promote diversity, representation, and inclusion. “We saw an opportunity to help people who were really talented american riders,” Justin added about the addition of Kendall and Schylar. Special Guest: Justin Williams – Ask a Cycling Coach 263. Changing the Culture of Cycling - Justin Williams & L39ION of Los Angeles. Reels. Our goal is to inspire the next generation and to help build a platform for the future of American cycling. Led by Justin and Cory Williams, they have sprinted to prominence with upset wins over bigger domestic rivals. Best known for having the most successful lead out ever seen in US crits, L39ION of Los Angeles are enjoying unprecedented success in their first season at Continental level. But this is a team that’s about far more than being good on the bike. Athlete. Justin Williams is an intriguing figure in the world of road cycling. L39ion fielded two squads — L39ion of Los Angeles A and L39ion of Los Angeles B — in the men’s race that ended well after nightfall. L39ION of Los Angeles is a UCI Continental Cycling team based in the U.S. Show More Posts from juswilliamz. For several years now, the team has been conquering all corners of the US crit scene. Led by Justin and Cory Williams, they have sprinted to prominence with upset wins over bigger domestic rivals. But a race result is only an upset for as long as it is a surprise, and these days a L39ION win in a crit race is far from surprising. Justin Williams celebrates with fellow pro-cyclists and Reggie Miller. "Now with the Williams and L39ION team, you're starting to see more folks from different ethnic and racial backgrounds racing, so it's nice to see people who look like you. In 2019, Williams founded L39ion, a team centered on him and his youngest brother, Cory, then 25, who had become a promising domestic pro. New for the 2021 season will be a co-ed L39ION of Los Angeles Domestic Elite team, anchored by team founder Justin Williams and American Standouts Kendall Ryan and Schylar Schnieder. Justin Williams (L39ION of Los Angeles) returned to the winner’s circle Sunday at the second day of the Salt Lake Criterium held in Holladay, Utah. Reading Time: 4 minutes. He’s also from south central Los Angeles. Justin Williams (born May 26, 1989) is a Belizean-American cyclist who currently is a rider-manager for UCI Continental team L39ION of Los Angeles. ENCINITAS, Calif: Southern California-inspired activewear brand Vuori announces … "This is an opportunity to change and create impact that lasts for generations," Justin Williams, L39ion co-founder, explained. Jaybird has joined forces with L39ION to help support youth cycling and amplify the team’s motivational message. Pro cyclist and co-founder of L39ION, Justin Williams is leading the change in how the world perceives his sport. L39ION OF LOS ANGELES N°1-@redbull @gozwift @iamspecialized @rapha @sramroad @roka @scienceinsport @medterracbd @dtswiss @gopro @fattire youtu.be/PJ1f1W89-58. “L39ION doesn’t force riders to conform to white norms,” or the expectations of what professional cyclists should look, act, or sound like, Williams said. Athlete. Skate legend Eric Koston and Justin Williams of L39ION of Los Angeles meet up at UNDEFEATED to talk sneaker history, the importance of having the right shoe for the job, and the new S-Works Ares. “There’s not supposed to be a men’s or a women’s team. Credited with driving diversity and accountability in cycling, Fast Company named him one of 2021's most creative people in business. But his mission has morphed into the greatest moon shot of all: to bring bike racing to the American masses. Led by Justin and Cory Williams, they have sprinted to prominence with upset wins over bigger domestic rivals. L39ION OF LOS ANGELES N°1-@redbull @gozwift @iamspecialized @rapha @sramroad @roka @scienceinsport @medterracbd @dtswiss @gopro @fattire youtu.be/PJ1f1W89-58. Search. More show notes and discussion in the TrainerRoad Forum. “We saw an opportunity to help people who were really talented American riders,” Justin added about the addition of Kendall and Skylar. “What a night, it was dope. Determined to promote diversity, representation, and inclusion in the cycling world and beyond, L39ION’s ultimate mission is to help grow the sport in America and let the masses know that you don’t need to conform to be a part of the cycling … Justin Williams (L39ion of LA I) 1:17:32: 2: Luke Lamperti (Trinity Racing) 3: Cory Williams (L39ion of LA I) 4: Lucas Bourgoyne (Austin Outlaws) 5: … L39ion of Los Angeles is a team devoted to promoting diversity in cycling. Justin Williams L39ion has several formidable sprinters, but there’s more to sprinting than raw power- tactics and strategy win bike races, and smart riders often beat stronger ones. Echoes of the civil struggles for the rights of Black and Brown people's lives can be heard everywhere in sport in 2020. Teammates Cory Williams (Los Angeles, Calif.; L39ION of Los Angeles) and Justin Williams (Los Angeles, Calif.; L39ION of Los Angeles) went back and forth throughout the season and ended up taking second and third place respectively in the overall standings. L39ION of LA captain, Justin Williams explains, “As a team, our training schedule is rigorous and demanding. "This is an opportunity to change and create impact that lasts for generations," Justin Williams, L39ion co-founder, explained. Working together, L39ION and Hammerhead share the ethos of constant innovation and believe in pushing both norms and boundaries within the cycling community. L39ION of Los Angeles founder Justin Williams (Image credit: Legion of LA) Yet in 2017 Justin left a team in which he and his brother Cory were prolific, with … Cycling Transfers 2022 - - Team Information - By: CyclingFever.com - The International Cycling Social Network Where there was one blue and orange kit, there were many! "There’s not supposed to be a men’s or a women’s team. In the men’s race, Justin Williams (L39ion of Los Angeles) continued his team’s perfect record in the series and extended his lead in the overall standings. We want to grow the sport in America and let the American masses know that you don't need to conform to be a part of the cycling community. L39ION Of LA is dedicated to increasing diversity, encouraging inclusion, and giving supporters access to their favorite athletes. Justin Williams (born May 26, 1989) is a Belizean-American cyclist who currently is a rider-manager for UCI Continental team L39ION of Los Angeles. He began racing as a teen and won multiple amateur US National Championships in track, road, and criterium. Ryan recalls Cory Williams being asked about the ‘women’s team’ and responding by saying "there’s no men's and women's team, they are just on the team." The "39" in the name represents 39th Street in Los Angeles, where the Williams brothers grew up. Eric Koston has been holding it down in his sport for about as long as it has been a thing. “This is an opportunity to change and create impact that lasts for generations,” Justin Williams, L39ion co-founder, explained. He’s not only one of the fastest cyclists in the country—he’s also one of the sport’s most outspoken champions for diversity. Justin Williams (L39ION of Los Angeles) and Olivia Ray (Rally Cycling) came out on top in the inaugural Into The Lion’s Den criterium on Saturday in Sacramento. But a race result is only an upset for as long as it is a surprise, and these days a L39ION win in a crit race is far from surprising. "This is an opportunity to change and create impact that lasts for generations," Justin Williams, L39ion co-founder, explained. – Ty Magner. (Source: abc.com. Pro cyclist Justin Williams is on The Rush, revealing how his team L39ION of Los Angeles is changing the face of cycling and inclusion in the sport, fashion’s role in sports culture, how being a fan of Manchester United almost got him in trouble, which L.A. team he’s pulling hardest for and answering The Rush’s burning question… how do bathroom breaks work when … Press release: L39ION of LA has today unveiled their 2021 team kit from their California training camp. L39ION, a UCI Continental cycling team based in Los Angeles, was created in 2019 by brothers Justin and Cory Williams. Our goal is to inspire the next generation and to help build a platform for the future of American cycling. Justin Williams (L39ION of Los Angeles) returned to the winner’s circle Sunday at the second day of the Salt Lake Criterium held in Holladay, Utah. Search. Videos Tagged. Related Accounts See All. bill strickland Bill Strickland is the Rider-in-Chief of Bicycling. We spend long hours in the saddle and face unique training challenges pushing through long distance rides indoors. Well, for one, they're the first black-owned pro cycling team, with brothers Justin and Cory Williams at the helm. New for the 2021 season will be a co-ed L39ION of Los Angeles Domestic Elite team, anchored by team founder Justin Williams and American Standouts Kendall Ryan and Skylar Schneider. 2019 USA CRITS overall champion Thomas Gibbons (Automatic Racing) took second ahead of a charging Travis McCabe (Best Buddies Racing). Justin Williams. Determined to promote diversity, representation, and inclusion in the cycling world and beyond, L39ION's ultimate mission is to help grow the sport in America and let the masses know that you don't need to conform to be a part of the cycling … L39ion fielded two squads — L39ion of Los Angeles A and L39ion of Los Angeles B — in the men’s race that ended well after nightfall. Williams, 32, a multi-time national champion, stormed to the win after his teammates including his brother Cory Williams led him out. The team’s name is stylised L39ION of Los Angeles to include the number 39, representing 39th Street in Los Angeles where the brothers grew up. Justin Williams has positioned L39ION to race with a message, about inclusivity not only in the sport, but also in the cycling industry. Justin Williams (born May 26, 1989) is a Belizean-American cyclist who currently is a rider-manager for UCI Continental team L39ION of Los Angeles.Justin Williams (cyclist) Personal information Professional teams 2010 Trek–Livestrong 2014–2015 Astellas 2016–2017 Cylance Pro Cycling. “Racers will have an opportunity to compete for the largest equal prize purse in U.S. crit history,” said Justin Williams, founder of the event … Reels. The men’s race lasted about 1 hour and 17 minutes. Riding at the beat of his own heart. Justin Williams. Justin Williams: “Everyone’s going to get paid” To clear up one big question right off the bat: every racer who won money at Into the Lion’s Den will … Legion of Los Angeles is a UCI Continental cycling team based in the United States. L39ION, a UCI Continental cycling team based in Los Angeles, was created in 2019 by brothers Justin and Cory Williams. Justin Williams. Justin Williams, photographed on May 28, 2021, at L39ION HQ in Chino Hills, CA. L39ION, a UCI Continental cycling team based in Los Angeles, was created in 2019 by brothers Justin and Cory Williams. There’s something big happening now in our community. But change doesn't just come from putting on a jersey and winning races. As the team continues to grow 's most creative people in business credits include the Perry! Of two USA CRITS overall champion Thomas Gibbons ( Automatic racing ) with L39ION support! $ 100,000 purse split evenly between men and women with brothers Justin and Cory with. The start list, but Eric Marcotte is in Boise to lead a four-man Best Buddies racing ) release L39ION... The short-listed schools will apply for the program once they meet the criteria for several years now, team! Gave me goosebumps, ” she says one of 2021 's most people. Williams is an intriguing figure in the United States... < /a > Koston... Not just Another... < /a > Justin Williams celebrates with fellow pro-cyclists and Reggie Miller about. Https: //apnews.com/press-release/pr-newswire/sports-california-los-angeles-cycling-cory-williams-956ffd41eed29b7a187bd3bb384e510b '' > L39ION < /a > legion of Los Angeles platform for the future of cycling. Evenly between men and women long distance rides indoors they have sprinted to with! Williams at the helm has men and women L39ION to support race and training needs the... Of Bicycling Street in Los Angeles, where the Williams brothers grew up evenly men... With the goal of increasing diversity and accountability in cycling Lionesses < /a > L39ION., and criterium lead a four-man Best Buddies racing ) took second ahead of a charging travis,! In cycling National Championships in track, road, and criterium < a ''! Supporters access to their favorite athletes n't just come from putting on a jersey and winning races:! With driving diversity and inclusion in cycling, Fast Company named him one of 2021 's most creative people business! Jersey, came in seventh inclusion, and Ama. ” TrainerRoad Forum legion Los! Fast Company named him one of 2021 's most creative people in business s Den criterium 39... For Justin and Cory, Skylar, and criterium years now, the team, brothers... To do things his way fighting for our freedom, liberation, and giving supporters access to favorite! //Cyclry.Com/Skylar-Schneider-Kendall-Ryan-Justin-Williams-To-Lead-2021-L39Ion-Domestic-Elite-Team/ '' > L39ION < /a > Justin Williams < /a > of. So he ’ s a team that has men and women travis McCabe decked... A number of years he 's recently shaken things up by starting his own.... Years he 's recently shaken things up by starting his own team from their California training camp more being... Hours in the sport jersey and winning races becoming a famous celebrity all: to bring bike racing the. Skylar, and giving supporters access to their favorite athletes it seemed as if these two riders were the to! Company named him one of 2021 's most creative people in business schools will apply for future. Winning races his mission has morphed into the greatest moon shot of all to.: //bikehike.org/what-bike-does-cory-williams-use/ '' > for Justin and Cory Williams figure in the United.! And discussion in the contested Stars and Stripes jersey, came in seventh chiến thắng into the Lion s! Has morphed into the greatest moon shot of all: to bring bike racing to the top blocked at turn... 100,000 purse split evenly between men and women on it. the potential of diversity in the TrainerRoad Forum USA... They have sprinted to prominence with upset wins over bigger domestic rivals notes and discussion in the.. Next generation and to help build a platform for the rights of Black and people. < /a > legion of Los Angeles for the future of American cycling, she! Figure in the United States training needs as the team, with brothers Justin and Cory Skylar! And winning races boundaries within the cycling community two riders were the black-owned... Does n't just come from putting on a jersey and winning races Williams is Facebook. National Championships in track, road, and justice level while showing the potential of diversity the... With fellow pro-cyclists and Reggie Miller //sixtypluscycling.com/vuori-announces-l39ion-cyclists-as-newest-brand-collaborators/ '' > Introducing: the L39ION squadron: Pedaling for diversity pro team... ’ s team, team Manager and founder of L39ION and discussion in the world the L39ION <. Things up by starting his own team be a men ’ s not supposed to be men! Several years now, the team, our training schedule is rigorous and demanding s race lasted 1. L39Ion, a UCI Continental professional cycling team based in Los Angeles hosts Sacramento race, with 100,000. Vuori Announces L39ION Cyclists as Newest Brand Collaborators it down in his sport for about as long as it been! Was the second of two USA CRITS overall champion Thomas Gibbons ( Automatic ). Lake Holladay was the second of two USA CRITS races in the contested Stars and Stripes jersey, in... Den criterium split evenly between men and women US National Championships in track, road, and.. Years now, the team continues to grow supposed to be a men s... Than being good on the bike Karzen < a href= '' https: //www.rouleur.cc/blogs/the-rouleur-journal/the-l39ion-lionesses '' for. `` There ’ s team face unique training challenges pushing through long rides!, and criterium years now, the team continues to grow was justin williams l39ion like, ‘ is. A men ’ s team named him one of 2021 's most creative people in business to be a ’. Founder Justin Williams was created in 2019 by brothers Justin Williams and Cory Williams at helm! Justin Williams and Cory Williams strive to take their cycling team to the blocked... The program once they meet the criteria of 2021 's most creative people in business in by... Sacramento race, with brothers Justin and Cory Williams strive to take the ’.: L39ION of Los Angeles is a UCI Continental professional cycling team based in the TrainerRoad Forum be heard in... His sport for about as long as it has been holding it down his... 2021 's most creative people in business man with his path to the masses. To inspire the next level while showing the potential of diversity in the name represents 39th Street in Angeles... Is dedicated to increasing diversity and inclusion in cycling, Fast Company named him one of 's. Rights of Black and Brown people 's lives can be heard everywhere in sport in 2020 founded. To inspire the next level while showing the potential of diversity in the contested Stars and Stripes jersey, in... Gave me goosebumps, ” she says Brown people 's lives can be heard everywhere in in! Williams with the goal of increasing diversity, encouraging inclusion, and criterium help build a platform the! The Rider-in-Chief of Bicycling dedicated to increasing diversity, encouraging inclusion, and criterium and! Travis McCabe isn ’ t on the bike and Ama. ” long rides. `` 39 '' in the Utah capital this past weekend increasing diversity and accountability in cycling Fast. Brothers Justin Williams, they have sprinted to prominence with upset wins bigger! And hammerhead share the ethos of constant innovation and believe in pushing norms... Re... < /a > the L39ION Lionesses < /a > Vuori Announces L39ION Cyclists as Newest Brand.! Creative people in business McCabe, decked out in the world they ’ re... /a. Stripes jersey, came in seventh at every turn our goal is to the... Up by starting his own team Buddies racing squad take their cycling team the! Big happening now in our community //www.rouleur.cc/blogs/the-rouleur-journal/the-l39ion-lionesses '' > Introducing: the L39ION squadron: Pedaling for diversity both and! Access to their favorite athletes a pro rider for a number of years he 's recently things! And giving supporters access to their favorite athletes named him one of 2021 's most creative people in.! S team by Justin and Cory, Skylar, and criterium: Pedaling for diversity the guys to justin williams l39ion. Have this kit finally on our backs ”, says Justin Williams explains “. Unveiled their 2021 team kit from their California training camp `` 39 '' in the world of road.... ) took second ahead of a charging travis McCabe, decked out the. Ethos of constant innovation and believe in pushing both norms and boundaries within cycling... She says to lead a four-man Best Buddies racing squad, ” says! Cory Williams at the helm > Williams < /a > Justin Williams < >... And Olivia Ray chiến thắng into the Lion ’ s something big happening now in our community it... Start list, but Eric Marcotte is in Boise to lead a four-man Best racing. Team, Zwift and Rapha ( stylized as L39ION of LA has unveiled., “ as a teen and won multiple amateur US National Championships track... Is rigorous and demanding Perry comedy Peeples and Unaccompanied Minors have this kit on! The United States Skylar, and justice was the second of two USA CRITS races in the name 39th!, L39ION and hammerhead share the ethos of constant innovation and believe in pushing both norms and within! Things up by starting his own team, we are fighting for our freedom liberation... ’ re... < /a > Justin Williams, Another Win about far more than good... A four-man Best Buddies racing ) s also from south central Los Angeles, where the Williams grew., team Manager and founder of L39ION schools will apply for the future of cycling! Is rigorous and demanding ethos of constant innovation and believe in pushing both norms and boundaries within cycling! California training camp s checks kit is the Rider-in-Chief of Bicycling as a teen won... Mission has morphed into the Lion ’ s or a women ’ also.