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One day at a timeone game at a time. The Oakland Roots soccer club was born, in earnest, in the summer of 2016, when Edreece Arghandiwal, a marketing director and entrepreneurial creative type who'd worked on projects for brands such as Apple and set designer Susan Linss, met Benno Nagel, a veteran soccer player and coach who'd previously worked for clubs in Croatia and the Netherlands. The Oakland Roots soccer club was born, in earnest, in the summer of 2016, when Edreece Arghandiwal, a marketing director and entrepreneurial creative type whod worked on projects for brands such as Apple and set designer Susan Linss, met Benno Nagel, a veteran soccer player and coach whod previously worked for clubs in Croatia and the Netherlands. Arguably the Roots are doing as much if not more to benefit Oakland as any of the major league teams who once called Oakland home. In a time when the city's professional sports landscape is looking increasingly grim, the Oakland Roots, a lower-division professional soccer club, has provided a refreshing "Oakland first" attitude it tries to embody in every aspect of game day. "We are here to build a community asset," Edreece Arghandiwal, the Roots' co-founder and chief marketing officer, told me recently. Professional soccer team the Oakland Roots launched in 2018 with the realization that a new team couldn't just "park a bus" in the city, co-founder Edreece Arghandiwal told Yahoo Sports last . The club supports the Black Liberation Walking Tour, an organization that provides education on the cultural contributions of Black Oaklanders within West Oaklands Hoover-Foster District. That excludes kids who arent from privileged backgrounds from participating in the sport.. The Oakland Roots club was the brainchild of its founders, Nagel and Arghandiwal. Tweets & replies. It might be easy for residents and fans to write the Roots off as something admirable but fundamentally cute were it not for the clubs competitive ambitions. Because through its approach to public service, the club is transcending such delineations of worth. Oakland Roots prepped for big season under new head coach Read Less by: Alex Baker. 2022 . Arghandiwal told me this during the Roots match against Loudon that Id attended, down on the field behind the visitors goal. We have a notable addition to the 2021 USL Championship lineup, as established side Oakland Roots will be joining the league after making the leap from third division NISA.. More than anything, however, its a product of what the Roots have built and set out to accomplish off the pitch. The club was formed in 2018 by a group of Oakland natives, . an investor bought it for $157,000. Such decisions, he said, range from which for-profit vendors the club invites to set up shop on East 10th Street before home games, to which non-profit partners the club decides to collaborate with on an ongoing basis, to what systems should be devised and implemented to ensure the club is operationalizing its commitment to using sport as a vehicle for good. 00000 . The club partners with local non-profit organizations as part of a community outreach effort. The Roots occupy a liminal space in American sports. Sporting Goods Companies With Fewer Than 100 Employees . The board included Joanne da Luz, Co-Founder of My Yute Soccer; Keith Williams, who founded the skate park at DeFremery Park; and Ben Gucciardi, who heads up Soccer Without Borders. 3. Email Alerts. The owners were just there to put more profit in their pocket, he said. All Access Digital offer for just 99 cents! Oakland was once recognized as the greatest sports city in the nation. As part of that process, the old training facility was offered to public agencies and affordable housing developments. One could tell right away that hed played competitive sports in a past life. On May 24, 2022, Oakland Roots SC launched their women's team, Oakland Soul. The club has amassed political capital and assembled a team of high-powered investors, including former Oakland Raiders running back Marshawn Lynch. NFL. The club for us is about purpose and community off the field, Hodul said. We all thought, Wow, what better place to deploy such a concept than in Oakland, California?. The two increased their investments substantially, and each soon owned a 31% ownership stake. Oakland Roots Sports Club seeks to harness the magic of Oakland and the power of sport as a force for social good. Contact Email contact@backtotheroots.com. Follow him on Twitter @DmoWriter. Thank you for supporting The Oaklandside and being a part of our community. For a long time [Nagel] and I were just chopping like, Hey, how can we take a club like the Leopards up to a different level? Arghandiwal told me. Roots merchandise has been featured in two G-Eazy videos West Coast and "Bang". Oakland is scoring a pro soccer franchise with a new lead investor and a tech entrepreneur and an assist from basketball star Damian Lillard.. [57] They eventually would forgo the season and start play in 2022. Range . Arghandiwal had a background in marketing. [47] Underground rappers Murs and The Grouch performed prior to the team's March 7, 2020 match against Michigan Stars FC.[48]. Indeed, some European clubs, such as those operating in Germany, remain publicly owned institutions, which fans are invited not only to root for, but to exert a degree of influence over, as they might the local library. Still, service remained paramount. But these organizations often keep their community engagement effortsthe means by which they do the most tangible good in the cities they call homeisolated from the rest of their operations, and attend to them as a definitively tertiary concern: a box that needs to be checked. After ownership dispute, roster turnover, abrupt coaching swap, Oakland Roots ready for USL debut. Recently, they extended their lease through 2023. Professional sports teams have used and abandoned Oakland. Next came the task of building a brand. If you value what you get from The Oaklandside, please join us with a tax-deductible donation today so we can continue doing the local reporting that matters to you. This is hardly an exhaustive list. The Soul will kick off in the USL W League for the 2023 season.[58]. Oakland Roots SC. 3,629 Number of Organizations $7.9B Total Funding Amount 409 Number of Investors. Goalkeeper: Paul Blanchette: Apr 16, 1994 (28) 100k -Taylor Bailey. [49] The club joined the Common Goal movement on June 30, 2020, as the first soccer club in the United States to do so. Could the Oakland Roots be different? [44] Oakland native Damian Lillard wore Oakland Roots merchandise before a game in the 2019 NBA playoffs. The opportunity right now in women's sports is enormous and I encourage more women to join us in the investor group and help us create more opportunities for girls to . Then one day, in the fall of 2019, Greer caught a Roots game on TV. Saturday, March 19, 4 PM At Memphis 901. After playing professionally across North America for more than a decade, Nana became captain of Oakland Roots, a United Soccer League (USL) club and Common Goal member. That night, when he started in on the story of how the Roots had been built, he sounded like a startup founderenamored of his vision and eager to explain how he had gone about bringing it to life. The Roots are just a yes organization, period.. For Oakland Roots the decision to join Common Goal is one that comes out of an ethos that the club strives to live up to each and every day. Oakland Boys Power Roots to First Home VictoryRoots emerged victorious for their first home win of the 2021 season in front of a packed house at their altern. Oakland, California, United States . He pointed to Candlestick Park, which was purchased and then demolished, as a prime example. One feels inclined to grope about for a catch. It makes you feel great as an Oaklander.. Soon, the club had an online database consisting of thousands of names and email addresses, all eager to follow the Roots on their journey from concept to competition. When the Oakland Raiders decamped for Las Vegas in 2020, they left behind a state-of-the-art training facility. OAK 3-1 PHX (8/25) Biggest defeat. A donation to The Oaklandside goes beyond the newsroom. I want to be the biggest sports club in the world., We knew when we started that the Raiders had left [and] that the Warriors were about to leave, Mike Geddes, the Roots chief purpose officer, told me recently. The Roots are paving the way, she told me. Five-time Pro Bowler joins ownership group of Oakland club. "The Function" is a coalition of fans from all five groups. In 2005, he . Report: 49ers Robbie Gould says hell be kicking elsewhere in 2023, Kurtenbach: The Warriors experimented with effort during their undefeated homestand. That complex, which is co-owned by the Oakland and Alameda County, has been used for the past two years by the Oakland Roots, the city's newest soccer team. Geddes and I connected one morning in April. And yet, in pursuit of precisely these ambitious ends, the Roots have already proven demonstrably, improbably successful. After that first drop, however, investors came callingincluding, importantly, the two men whod given the group that first investment early on, Barney Schauble and Steve Aldrich, the former a principal at Nephila Capital, the latter the former chief product officer of GoDaddy. Phone Number (510) 922-9758. [10], The club opened the inaugural 201920 NISA season as the league's first game, at home in front of a sold-out crowd of more than 4,500. [12], Oakland Roots sold out all four of their home games in the 2019 fall season averaging 4,927 fans, including a record 5,723 in their final home game, a 11 draw vs Los Angeles Force. Oakland Roots soccer team may be left with no home to train in 2023-03-04 - By Will McCarthy wmccarthy@ bayareanewsgroup.com When the Oakland Raiders decamped for Las Vegas in 2020, they left behind a state-of-the-art training facility. P. Blanchette. Join. [1], The club was formed in July 2018, and would be known as Oakland Roots Sports Club. As a result, most Oakland residents have found themselves either disabused of the inclination to believe in their favorite teams, or, conversely, robbed of the ability entirely. The spirit and the atmosphere is special. Nearby food & drink options include Shibe Park Tavern, ROOTS Lounge, and Oracle Arena and Oakland Alameda County Coliseum. [15], The Roots opened their second season at home once again in front of a sold-out crowd of 5,603. The Roots are not community-ownedownership is split between the founders and investorsbut they very much see themselves as accountable to Oakland in a similarly elemental way. But soon, that arrangement may be ending. The Roots rise is real, but it has not come easy. Oakland Roots SC play in second tier of US men's soccer. 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Murakami testifies to the devotion the Roots inspire: not too long ago, he had the Roots logo tattooed on his chest. Joined May 2017. Click to share on Facebook (Opens in new window), Click to share on Twitter (Opens in new window), Click to email a link to a friend (Opens in new window), Info stolen in Oakland ransomware attack set to be released, Map: Track this weekends rain in the Bay Area, Alameda County auction may leave one of Oaklands last pro teams without a home, San Jose apartment project site faces loan default, Winds shred tarp, leave historic San Jose building exposed to elements, Bay Area hotel market wobbles in San Jose, San Francisco, Oakland, Downtown San Jose housing tower edges close to construction start, Hundreds of homes could sprout at San Jose domed movie sites. Before I moved (back) to NZ, I lived in Oakland for 4 years. After submitting your information, you will receive an email. The first step was deciding on a name. And theyre expanding; the club recently announced the launch of a womens team. The role of a chief purpose officer is to ensure that purpose is the lens through which every decision is made, Geddes told me in the Roots practice facility. The club placed dead last in the USL power ranking in August. He graduated from UC Berkeley with a Master's degree in journalism. Perhaps the most important was the designation of Geddes as chief purpose officera position partially inspired by similar roles found in companies such as Ben & Jerrys and Patagonia, and for which, at the time, there was virtually no precedent or corollary in the wider world of American professional sports. Whether on the pitch, in the stands, or within the community, Oakland Roots will . The Roots first signed their lease at the end of 2021, and the team trained at the otherwise empty facility in 2022. [53], The Oakland Roots reserve team, Project 51O, was launched on December 9, 2019. [25][26] The team, called USL East Bay, planned to play in a 15,000+ seat soccer-specific stadium complex before the development idea was scrapped in May 2020. Into that infrastructure, the club made a number of key investments. Such devotion also exemplifiesin fleshy microcosm, perhapsthe poignancy of the impression the Roots have made on Oakland thus far. Part three of this series publishes next week. The club was They were a driving force to make that happen., Thats just the beginning. After the auction, 50 percent of the sale will return to Oakland, and the city council will be tasked with determining how to use it. [11], Oakland Roots played eight games in their inaugural season: six in NISA and two friendlies against Mexican clubs FC Juarez and Atltico Zacatepec. If you value what you get from The Oaklandside, please join us with a tax-deductible donation today so we can continue doing the local reporting that matters to you. Fun fact. In 2020 the Bay Area club joined Common Goal's Anti-Racist Project a collective initiative tackling racism across every aspect of football in North America, including the . The club had just one win through their first 13 games, leaving the team with less than 1% chance to make the playoffs according to fivethirtyeight. A donation to The Oaklandside goes beyond the newsroom. We aim to provide that.. Thats why our fundamental value proposition became to be by the community and for the community. 306. Lower-division tends to be a tough draw. For though the Roots reputation as reliable stewards of community partnershipas providers of precisely the kind of utility all cities hope the pro teams they partner with will endeavor to provideis inarguably well-earned, it does not paint a complete picture of who the Roots are, or how they became this way. In November 2020, Oakland Roots announced the signing of Oakland born, Richmond, California raised midfielder Saalih Muhammad via a transfer from New Mexico United as the club's first USL Championship player. Starter Bakery opens in Oakland | County eviction moratorium expiring in April | Get tickets to Culture Makers, {{#label}}{{label}}: {{/label}}{{message}}. [35], The team began a massive turnaround with a 21 win at Merritt College, powered by goals from Ornstil and Harish. It also helps your family, friends and Oakland neighbors have access to reliable, independent reporting. T. Bailey. Hed invited me to a free coaching clinic the Roots were putting on at their practice facilitythe former Raiders headquartersin Alameda. Could the Oakland Roots be different? Something went wrong. The public auction has a minimum starting bid of $36 million. How Oaklands hometown soccer team overcame a slow start and internal strife to build a team with purpose. [7][8][9], The club announced Bay Area native and former MLS player and Colorado Rapids technical director Paul Bravo as its first head coach on May 9, 2019. To receive notifications via email, enter your email address and select at least one subscription below. Your donation goes beyond supporting our journalism. The Stadium has room for 3,500 seated and up to 5,500+ with standing room. Sign up for The Oaklandsides free daily newsletter. One thatll be around for hundreds of years.. Mike Geddes, the Oakland Roots' chief purpose officer (left), and co-founder and chief marketing officer Edreece Arghandiwal inside the Roots training facility and headquarters. When it comes to using sports to do good in the community, Geddes and his team have been wildly, inarguably successful. Today the Roots participate in a dizzying array of philanthropic initiatives and partner with a large and diverse collection of nonprofit organizations. ago. In Oakland of late, fans have been subjected almost exclusively to this latter kind of experience. Most engage in a certain amount of philanthropic work, too. Fully entitled corner DOUBLE LOT in an Opportunity Zone in the bustling Bancroft corr. Company Type For Profit. Its not them just flashing our brand to make them look good, said Heller. More than just a club, more than just a game. I believe I harbor a baseball players subconscious distrust of not being able to use your hands. The more who interacted with the merch, the more who learned of what the Roots were trying to do. The question remains, however, how much potential bidders will want to pay for a property that directly abuts the Oakland airport. (Ray Chavez/Bay Area News . Caltrans will turn off the Bay Lights, an art installation on the San Francisco-Oakland Bay Bridge, on Sunday, perhaps indefinitely. I decided to give Jeannine a shot. But the process forced the young men to think strategically about their model. We are here to build a community asset, Edreece Arghandiwal, the Roots co-founder and chief marketing officer, told me recently. The strategy was not solely altruistic. rem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor inc. 00000 00000000 00000. . Before the club played its first-ever game at Laney College they invited Corinna Gould, spokesperson for the Confederated Villages of Lisjan/Ohlone and co-founder of Indian People Organizing for Change, to bless the field. (The Roots ask players to go on a tour as part of their onboarding process.) Even the DeltasSan Franciscos former Division II soccer teamfolded after just one season, in 2017, due to a lack of fan support, even though just that year theyd won their leagues championship. One question remained, though: how to do it right? At the time, Oakland sports fans were greeted almost every other day with news of another of their favorite teams either consecrating their impending departure, hastening it, or otherwise dissing huge swaths of the city. . Former NFL star Marshawn Lynch has joined the ownership group of the Oakland Roots of the USL Championship. And while I dont think there is, in the end, any sort of catch, what I did find is instructive. . I've been coming to Mio since late 2013, but I was hesistent to make an appointment this year in Feb after an orangey ombre balayage I received in 2014. San Francisco, CA. Premiering in spring 2023, the Oakland Soul women's soccer team will serve as an elite pathway to pro soccer, providing a high-quality training environment while empowering players. Thank you. [38], On December 30, 2021, the Roots announced Juan Guerra as the club's fourth head coach. The role of chief purpose officer for the Roots, according to Geddes, was conceived as a means of holding the club more accountable to their initial philanthropic goalsand of ensuring they didnt just talk about doing good or being a community asset, but that they pursued those goals with the same sort of systematic and strategic focus with which the club pursued its on-field ambitions. The Fall 2019 NISA season had eight teams split into two separate conferences, East Coast and West Coast, Spring season cancelled before completion, The Fall 2020 NISA season had eight teams split into two separate conferences, Eastern and Western, a 15,000+ seat soccer-specific stadium complex, Learn how and when to remove this template message, 2020 Fall NISA Western Conference Champion, "Oakland Roots and their former MLS players bound for USL Championship in 2021", "Bay Area Soccer Roundup: 'Oakland Roots' announced, USL East Bay heads to Concord, Street Soccer USA Cup in SF, Quakes play 2 this week", "NPSL FOUNDERS CUP MEMBERS ANNOUNCE DATES FOR 2019 EVENT", "Oakland Roots Statement: League and Membership", "Oakland sticks to its Roots with first signing, Devante Dubose", "Bay Area Soccer: Oakland Roots announce players, Quakes lose, UPSL, NPSL results", "Oakland Roots Sign World Cup Veteran Vctor Bernrdez", "Ex-MLS star Jack McInerney joins Oakland Roots", "Paul Bravo takes Oakland Roots' helm to complete Bay Area homecoming", "Bay Area Soccer: Oakland Roots win first ever game, College, UPSL roundup", "Oakland Roots earn draw in front of another sell out crowd", "Oakland Roots and Paul Bravo Mutually Agree to Part Ways", "Jordan Ferrell Named Head Coach for Oakland Roots S.C.", "Late strike earns Oakland Roots point in season opener", "Oakland Roots win first NISA league match", "Bay Area Soccer: Oakland Roots, SF City and SF Glens seasons canceled", "Late McInerney PK gives Oakland Roots tie against Cal Utd", "2020 NISA Fall Tournament Seedings Announced", "Chattanooga FC loses in NISA fall tournament semifinals", "Super subs propel Detroit City FC to NISA fall championship", "Oakland Roots to Make Leap From NISA to USL Championship", "Mark Hall focused on bringing USL soccer to Concord", "Local Developer Mark Hall Acquires Rights to USL Franchise for Oakland-East Bay Region of Northern California", "Developer pitches pro soccer stadium, hotel complex for Concord", "USL East Bay Concord stadium project dropped by owner Mark Hall", "Oakland Roots Start Roster Build for 2021 with Local Players", "Ex-NFL star Lynch joins soccer ownership ranks", "LA Galaxy II falter in stoppage time, lose 32 to Oakland Roots", "Sac Republic's game at Oakland Roots postponed due to playing surface", "COVID outbreak forces Oakland Roots to postpone next two games", "USL Championship Power Rankings Week 16", "Oakland Roots Face el Paso Locomotive in Club's First-Ever Playoff Game", "Oakland Roots to Call Former Oakland Raiders Training Facility Home for 2022", "Oakland Roots Announce Juan Guerra as the Club's New Head Coach", "West Coast (feat.