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We established management commitments to the women of color so that we address specifically their concerns. "A really important strategic vector that we'll be talking about more within the company going forward is maximizing the value of the content wherever it can live and wherever the audience demands it," NPR Chief Operating Officer Will Lee says in an interview. Current: Why are NPR and its partners looking to sell the Pocket Casts podcast app? One thing I would say is, research the places you're looking at to either begin your career or advance your career and understand where they are on these issues. So I brought in Michael Smith as our new chief marketing officer almost a year ago. There were about 20, 25 different meetings in the course of about 45 days. And weve seen some significant success with that. What steps does NPR still need to take in this area? NPR's search for a new CEO is finally over! All of that is to say that coming out of the reckoning of Memorial Day 2020 was for us and for me, in particular, a call to action internally at NPR to hear and reckon with our own issues internally. Built with the Largo WordPress Theme from the Institute for Nonprofit News. Mohn fired head of news Michael Oreskes on Halloween 2017. Were still looking at a deficit, but were hopeful that by the time we get into March, well have a pretty clear-eyed view of how the year is going to end up. And it gives the lie to NPRs claim, through disclaimers, that it is simply reporting on its own the implication of the disclaimer being that there is no editorial control or direction from the CEO. And some stations who had a schedule to go down actually were allowed to go down. Lansing: They were for general. Here's what to do in a worst case scenario. John Lansing will begin his term as President and CEO of NPR in October, 2019. When you first got to NPR, what did you think? 2017-2022. NPR chief news executive Nancy Barnes to depart as network reshapes top During that financial crisis, NPR shut down shows and laid off scores of people. I thought, wow. He soon made DEI the top priority at NPR. Copyright 2023. (On NPR's radio side, advertising takes the form of underwriting, as corporate sponsors are not permitted to call for listeners to purchase goods or services.). He has previously announced he would be staying on as president emeritus to help the network raise major gifts, and along with his wife, Pamela Mohn, he personally committed $10 million to the network. Lansing, who is 62, is. National Public Radio will reduce its workforce by 10 percent as it grapples with what CEO John Lansing says is a "sharp . 5 takeaways from the massive layoffs hitting Big Tech right now, the network announced $20 million in cuts, NPR to impose near-freeze on hiring but avoids layoffs as budget cuts loom, NPR chief news executive Nancy Barnes to depart as network reshapes top ranks, January is often a big month for layoffs. What makes you so open and vocal about the need for diversity? advanced degree - political agility. At Colorado Public Radio, I think there was a $300,000 donation that came out of that. Diversity is the North Star of a newly implemented strategic plan, Lansing said, because it filters through everything that we do with all of our work.. NPR's chief executive announced the network would lay off roughly 10% of its current workforce - at least 100 people - and eliminate most vacant positions. For two years, he served as the president and CEO of a cable trade group called the Cable and Telecommunications Association for Marketing. And be a good listener. He held off a push by House Republicans to spin off Voice of America into a nongovernmental broadcaster. Who is the NPR CEO? John Lansing Profile - Public Media Now John F Lansing, National Public Radio Inc: Profile and Biography I think that's where we all wind up. From 2015 to 2019, Lansing served as the CEO of the U.S. Agency for Global Media (USAGM), the independent federal agency whose programming reaches an average weekly audience of 345 million people in 62 languages. Family Status: Married with 4 Children (Jean Rausch Lansing) There was one the year before I was here, then this was the follow-up. Lansing is a media executive with a deep understanding of journalism, having spent two decades as an award-winning journalist, successful newsroom leader and major market local media executive before becoming a global chief executive officer. In a private meeting on Thursday President Biden informed Senate Democrats that he will not use his veto power to block a GOP-led effort to repeal D.C.'s new crime law. The agency has an annual budget of $808 million. Four years ago, Lansing was named by President Barack Obama to be the first chief executive of the broadcasting outfit that was renamed the U.S. Agency for Global Media. Yet the tech and media industries' prospects stand at odds with a tight labor market and low unemployment more broadly. During 2021, we worked on that with Keith and with Diversity and Inclusion Manager Whitney Maddox. And what a breath of fresh air Whitney brings into the organization. I think you have to be in front of your teams. Mohn had promised to attract major contributions to NPR before the end of his tenure; to date he has not landed the major eight- and nine-figure donations his stated aspirations suggested. Considering the demise of local newspapers around the country and the growth of our member stations newsrooms around the country, were really working hard to support their local journalism, because its so important to us. Mohn placed an emphasis on fostering a more collaborative dynamic with the public radio stations that NPR serves and was given credit for making progress on that score. Mr. Lansing rejected that accusation, saying that the agency was independent by law. It shouldn't be on any journalists of color, or anybody of color, to have to go and 'solve this problem' in somebody's company. Learn more at npr.org/about or by following NPR Extra on Facebook, Twitter and Instagram. John F. Lansing (he/him) oversees one of the country's most iconic news organizations, whose rigorous reporting and unsurpassed storytelling connects with millions of Americans every day on the air, online, and in person. And now in our budgeting were shifting some revenue for Michael to use that to promote and support our podcasts as they compete, as you note, with other large commercial businesses. In an email to the staff on Friday, John Lansing, who joined the nonprofit as chief executive in September, projected that NPR would fall $12 million to $15 million short of the amount it had . And the pandemic hit six months later in March of '20. And I would do a board-level review for the donor or donors as to where the business was, the value of the work we were doing, the things we were adding in terms of covering the pandemic. He promises NPR will build on its mission and values but adds, ""This will be a major loss." My story: npr.org NPR says it's cutting jobs by 10% as ad revenue drops Last summer, we definitely had a racial reckoning. Today, we feature John Lansing, CEO of NPR. NPR's John Lansing Discusses the Importance of Integrity in Journalism Weve seen a gradual comeback. With a nationwide network of award-winning journalists and 17 international bureaus, NPR and its Member stations are never far from where a story is unfolding. John Lansing, a veteran government broadcast and cable television executive, has been selected by NPR's corporate board to succeed its current chief, Jarl Mohn. NPR headquarters in Washington, D.C. And its tied to the same variables you would know yourselves, which is, how fast can the vaccines be deployed? I am still morning the loss of an objective NPR. Lansing, who is 62, is currently the chief executive of the government agency that oversees Voice of America, Radio and Television Mart and Radio Free Europe/Radio Liberty, among others. All of those underlying effects generally lead to whatever effects were going to have in corporate sponsorship. Michael was a senior marketing executive at Scripps for Food Network and HGTV and really brings a lot of media marketing expertise. John Lansing - Quick Profile. Lansing also spoke to Current about the challenges of implementing his DEI plans, the organizations financial outlook and his thoughts about the recent controversies at USAGM. On an annual budget of roughly $300 million, Lansing says, revenues are likely to fall short by close to $30 million, although that gap could reach $32 million. Scripps Company, Held senior management positions at Scripps-owned affiliates, including WEWS TV in Cleveland, Ohio and WXYZ TV in Detroit, Michigan, Early in his career Award-winning Photojournalist and Field Producer, Assignment Manager, Managing Editor, and News Director at several television stations. The last time NPR faced such stark choices, it was 2008. A new chief content officer will oversee NPR's news and programming divisions, which have frequently collaborated and almost as frequently clashed over resources and . So sad to me. And my top goal is to support, in particular, the women of color at NPR so that they feel like they have more upward mobility. Lansing: Back in May and June, it was an alarming decline in radio ratings. Now, he says, it must drum up more creative income sources, like the licensing of the popular show How I Built This to Amazon's streaming services, which he says generates $8 million annually. Current. And for those stations that were scheduled to have a reduction, we allowed those reductions to go forward with a floor of 3% so that nobodys dues went up. Current: Companies like Spotify and Amazon have been pouring big money into podcasting. As a subscriber, you have 10 gift articles to give each month. I would enjoy being on a podcast talking about politics. Sometimes you have to hear other people's truth and accept it for what it is, not translate it into your truth, therefore it's no longer what it is. What is the outlook for the rest of the fiscal year? Talk about a force of nature. So hes doubling down on lack of diversity, does that mean he wants his audience to reflect the other half of the country, the conservatives in flyover country? So those are the four pillars that rotate around the centerpiece, we call it the North Star, of our commitment to DEI. Doing that just requires that were putting more emphasis on the diversity of our decision makers, our leadership, our story selection, our source selection. NPR Layoffs: Radio and Podcaster Will Cut 10% of Workforce - The It puts a filter on that helps us explain even unpopular decisions, how they link to our mission. NPR has a new CEO. Listeners consider public radio an enriching and enlightening companion; they trust NPR as a daily source of unbiased independent news, and inspiring insights on life and the arts. What was it like for you to watch that happen? Now Lansing says he wants to draw on the intellectual and creative impulses of his new staffers as he leads a domestic journalistic powerhouse with an international reputation and reach. In Mr. Mohns first full year on the job, NPR operated in the black after having run a deficit for five of the six preceding years. All rights reserved. NPR strives to create a more informed publicone challenged and invigorated by a deeper understanding and appreciation of events, ideas, and cultures. Current: How much were those anonymous gifts? John Lansing Email & Phone Number - National Pu.. | ZoomInfo The roots of the VOA involved providing truthful reports to people under Nazi and Axis power rule during World War II. It is intended to align the strategy of its often fractious member stations with one another and NPR itself and to allow NPR, for the first time, to raise money digitally from its audience in concert with those stations. He began his career in media at age 17 when he was hired as a studio technician and cameraman for WPSD TV in Kentucky. We discovered in our most recent climate survey that that was an area that we needed to put more effort into. NPR's New CEO Is Veteran Media Executive John Lansing : NPR - NPR.org The only route to a successful engagement on this issue is to deal with it, to talk about it, and to take action. In what ways do you think NPR has forced you to grow, and in what areas are you growing that you weren't before NPR? President Joe Biden and Senate Majority Leader Chuck Schumer speak to reporters as they depart the Senate Democrat policy luncheon at the Capitol on March 2. Mohn will continue on as President Emeritus & Co-Chair of the 50th Anniversary Campaign. He also vowed to make sure job cuts do not fall disproportionately on employees of color. But after the pandemic hit in mid-March, we got together with our cohort and said, Why wait 18 months? document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Public Media Now was created to be a centralized source of information and resources to help professional within Public Media be more successful. Current: With broadcast listening declining during the pandemic, what is NPR doing to address and adjust to those trends? And so that was the way I looked at the future for me. Current: What challenges have you faced in implementing your DEI plans? Board Member. Both Lansing and Sheikholeslami say he is adamant about pressing forward with reforms to the workplace culture at NPR that Mayor has already started to put in place. Current: How have your priorities for NPR changed since you became CEO? A graduate of Bellarmine University, he was named to the Bellarmine University Gallery of Distinguished Graduates in 2010. They lost their objectivity and are now just pushing leftist ideology. We had begun a lot of work under [Chief Diversity Officer] Keith Woods' leadership to really move us forward. Essentially, the success of the company falls in your hands. Now with the magazine shows on weekdays were about 20% behind last year, which is a significant improvement over where we were about eight months ago. Selected by the NPR board of directors, Lansing will start in October, succeeding outgoing head Jarl Mohn, How has that effort been progressing? And its where our focus needs to be right now. But mostly its targeted at marketing investments on social media platforms that are specifically reaching out to younger and more diverse audiences to see if we can drive sampling. Scripps Company, where he managed the company's portfolio of ten broadcast television stations across the country. Lansing served for ten years as a visiting faculty member at the Poynter Institute for Media Studies. As President, he held strategic and operational oversight of Scripps Networks Digital division and Scripps Networks Interactive, which includes six cable networks: Food Network, HGTV, Travel Channel, DIY, Cooking Channel and Great American Country. John Lansing, CEO, photographed for NPR, 22 January 2020, in Washington DC. Ever since I've started, I've noticed that you've been very vocal about the need for diversity. Well, what we're doing right now, I think communication. Mr. Mohn led the push into podcasting and helped stabilize the organization after years of management turnover and budget deficits. He guided the organization in becoming a leading developer of unique content across television, digital, mobile and radio platforms. "The result, I believe, is a war on truth. "The combination of his health issues plus the situation with Mike Oreskes did derail his plans.". Let's say, I was walking out of high school into college, I had no idea what I was going to do. And were pleased to work with them. Lansing: I dont know how long that may or may not take, but our emphasis right now is on our own internal digital strategy, digital production, digital storytelling. Saul Loeb/AFP via Getty Images NPR takes only a few million dollars a year from federal sources for its programs. The other is the fight for donors. It was hard for everyone. He defined NPR's mission as "serving the public with information and an excellence and quality about it that makes it 'must see' on a variety of platforms.". To be a part of creating the future of such an important institution is humbling, exciting, and a distinct honor.". John F Lansing, National Public Radio Inc: Profile and Biography - Bloomberg Markets Live Now Bloomberg TV+ Bloomberg Daybreak Middle East Bloomberg Daybreak Middle East. Scripps Networks Last year, however, the U.S. Agency for Global Media came under fire when it emerged that it had bought Facebook ads targeting American citizens, in violation of laws meant to protect Americans from domestic propaganda. Mr. Mohn was pressed about his leadership in a tense NPR interview and later apologized to employees for not taking action sooner. John Lansing, president and CEO Chair of the NPR Foundation John McGinn Public members of the board Carlos Alvarez, CEO, The Gambrinus Company Fred Dust, designer, speaker, and consultant Paul G. Haaga Jr., retired, Capital Research and Management Company - Chairman of the NPR Board of Directors Lansing, who is 62, is. It's not just what happened this week on the Hill, although that's important. Current: Do you have any examples of how digital operations would be integrated into divisions throughout the organization? She also has led initiatives to reform hiring practices and to sweep far more temporary positions into permanent slots, often working closely with the network's chief unions to do so. Disclosure: This story was reported and written by NPR Media Correspondent David Folkenflik and edited by Acting Chief Business Editor Emily Kopp. And I was very proud of the progress we were making. Our third pillar is to optimize content and meet audiences where they are. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Current is an editorially independent, nonprofit service of the American University School of Communication. I'm just passionate about how good leadership can lead to good outcomes, and that led me here. That was revised as a result. What do you think are some characteristics of good leadership? NPR CEO Defends Journalist After Pompeo Lashes Out Over Ukraine Everybody at NPR knows exactly what you mean when you say, 'What's our North Star?' You go to college and all the sudden you're like 'wait a minute, I've got to do something when this is over.' Dear NPR President John Lansing, I want to express my heartfelt appreciation for the powerful letter you wrote to NPR staff and the public about the horrific extrajudicial killing of George Floyd by Minneapolis police. Obviously, this job that you have as a CEO of NPR is a really huge responsibility. Live from. Lansing: Everybodys at a different place with DEI depending on where they stand, whether thats a person who is white and doesnt understand how white privilege has improved their standing in their career in a way that persons of color may have not experienced. "Bloomberg Opinion" columnists offer their opinions on issues in the news. "Management is about committing to strategy, making tough decisions.". But my goals also go to all of my direct reports. How is it a priority? So I think thats being offset by some listening through smart speakers and even online, and thats helping to offset some of the reduction in listening within vehicles. It might come from my journalistic roots, and I think other journalists would say the same thing, I deal [with] and honor the truth. And our work began then. He was previously head of cable TV company Scripps Networks, where he sold $10 million in stock after the company became the target of an SEC probe that was not known to the public. A member of the Republican Party, Gibbs was a software engineer and missionary before entering politics. John Lansing, a veteran government broadcast and cable television executive, has been selected by NPR's corporate board to succeed its current chief, Jarl Mohn. While they do not broadcast within the U.S., the Voice of America and the other media outfits Lansing has overseen typically adhere to traditional concepts of factual, nonideological journalism, with the frequent exception of Radio Mart historically an anti-Castro and anti-Cuban communist outlet. "I have been an avid fan of NPR for many years. He will now lead the nation's top audio producer and broadcaster. NPR's Incoming Chief Dumped $10M In Stock Amid SEC Probe While At Prior Required fields are marked *. Lansing has won plaudits from journalists for his rousing defense of a free press even while serving in the Trump administration, which has been notably hostile to traditional notions of the role of journalism in civic life. For July, NPRs 60 active shows among them Planet Money, Fresh Air and Wait Wait Dont Tell Me! were downloaded 141 million times and had nearly 21 million listeners in the United States, according to Podtrac. I think leaders are accountable for walking the walk, for doing what they say they're going to do. And as a CEO, and also as a white man, I want to know, how did you handle it when all eyes were on you? Were they targeted to specific spending areas or just for general costs? CEO John Lansing says ad revenue for podcasting shriveled even as general economy seems on mend. The first pillar is to expand the power of the national-local partnership into the on-demand future. You have shows like All Things Considered and Morning Edition, which will continue to be broadcasting tent poles, Mr. Lansing said. Under his leadership NPR has been reaching new audiences as the country's top podcast publisher and through platforms like smart-speakers and connected cars. Well, I'm fortunate that we have a terrific executive committee and leadership team, so we all share the daily ins and outs of managing a big organization. Networks like Voice of America and Radio Free Europe/Radio Liberty are meant to counter disinformation from foreign governments by broadcasting objective reports, although they have always been dogged by an accusation that they are a form of American propaganda. CEO John Lansing discusses NPR's diversity efforts, budget - Current The staffing cut, which will cost at least 100 people their jobs, comes in response to the "erosion" of advertising revenue, particularly for the network's podcasts, NPR reported. And it really opened the funnel. Applicants to this years fellowship see its cancellation as a setback for journalists of color who want to work in public radio. People, given the opportunity, will do the right thing in a way that hopefully makes them want to be here for a long time. NPR hosts' departures fuel questions over race. The full story is We've made some good forward progress around hiring, with requiring that our hiring panels be diverse, requiring that our finalists have diverse representation at a minimum, but of course there's no maximum, in terms of a list of finalists. So sad to lose an American institution to propaganda. In 2019, Joshua Johnson left 1A, a nationally syndicated public affairs show produced by WAMU in Washington, D.C., and distributed by NPR, for MSNBC. Mike Morgan/Mike Morgan When you first got to NPR, what did you think? I, and the management team, all of us, we determined that was going to be a priority for the year 2021. NPR has a new CEO. Well, I like NPR Politics a lot. David Westin speaks with top names in finance about the week's biggest issues on Wall Street. Government support for the public radio system isn't in any immediate jeopardy. So were now into the new fiscal year. And theyre all expected to articulate a DEI goal thats measurable, actionable, and that they can be held accountable for and will be. Scripps Co., says whenever an economic slowdown appears imminent, marketing budgets get slashed. New podcasts Up First, Consider This and State of Ukraine sit on both sides. Or 'How are we doing on the North Star?' Being a changemaker is awesome, but can have its own challenges as you're just trying to improve your career. And the work goes on. And I still think we have a long way to go. Pozen Fellow At the Shorenstein Center. Weve also seen very positive upticks in development. He is credited with restoring morale, in part by naming a noted journalist as head of the Voice of America: Amanda Bennett is a former top news executive at the Philadelphia Inquirer who previously held senior newsroom jobs at Bloomberg News and The Wall Street Journal. How cool is it to be at. David Folkenflik on Twitter: "News: NPR to lay off about 10 percent of Reliable Sources: NPR names new chief executive | CNN Business How do you think that the North Star, the strategic initiative, is going? The network had run deficits in six of the seven previous years; under Mohn, it has achieved a slight surplus for each year during his tenure, even as the annual budget grew by more than 40%. He joined NPR after serving as CEO of the U.S. Agency for Global Media. The ratings have tanked because all they talk about is race. We went from about 900 people a day at headquarters down to about 80 and were virtually broadcasting from peoples homes and offices, in terms of the hosts, almost exclusively beginning in April. We can share resources and story ideas, and we can help organize and support those efforts. It was about a $3 million cost to NPR for the fiscal year. He won praise for doing so and says he informed leaders of SAG-AFTRA on Tuesday about the impending job cuts. Current: NPR and a group of stations started a pilot project around collaborative fundraising in 2019. Current: Last year, the SAG-AFTRA union called out NPRs previous failures on issues of diversity, equity and inclusion and asked management to commit to accountability measures. NPR will cut 10% of its workforce, CEO John Lansing said Wednesday. NPR has also been the nation's leading producer of podcasts since Podtrac started measuring audiences.