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Show Monocle 24: The Foreign Desk, Ep Explainer 355: Ron DeSantis vs Disney World - 1 Mar 2023 Weve earned this. That feels obvious to me. I just dont know that we at the NFL are going to get this as right as you guys might, as fast, and we want to partner with somebody really big. Its a very similar model to Pushkin Industries. There are huge, great ad agencies like Ad Results, Veritone, and Oxford Road who do great business for performance marketing companies. Aside from "True Romance", Carolina also co-hosts "The Ron Burgundy Podcast," with the on-screen Ron Burgundy himself, Will Ferrell. Our job was really simple. You would have a platform tax that has not yet been introduced into podcasting, and may never be introduced. Thats an insanely large but insanely accurate number. Ill end on this. A-Rod Interview / Cooking with Jon & Vinny. Thumbs up or thumbs down, library. It kind of never went away, but now were back to this again. 246 episodes totalling 170 hours, 51 minutes. All of our attention is on audio now because of podcasting. In The Rob Burgundy Podcast, the host's chaotic charm meets real-world experts and celebrities. The longer answer is, were in an odd economy. Episodes. I dont know. Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick Stumpf. We tend to think and work sequentially. We havent even discussed the trust issues that are very real on social media. Standing back and watching how her and the Shondaland audio team work, it seems they want to use this medium to do two things so far. No. Ron Burgundy is going live in the next season of his iHeartMedia podcast. iHeartMedia came along and offered us two or three things specifically. In fact, well distribute it on broadcast radio, and so we did. Go make good decisions and follow Decoder on TikTok. The Ron Burgundy Podcast iHeartRadio The long-promised Ron Burgundy Podcast is finally upon us and the first episode is called " True Crime ." iHeartRadio has been teasing this show with. I ask it of everybody. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its debut on February 7 with subsequent episodes to post each Thursday. I was like, I dont need you to talk more. Number two was this massive marketing machine. Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. It made it the medium that the internet promised creators it would give them but hadnt yet. Do you know how hard it is to make a mass-reach medium, that 80 million Americans a week are like, Im going to do that today? Ron Burgundy, the legendary reporter featured in 2004's "Anchorman" film, has a podcast coming to iHeartRadio in early 2019. Ron hires a new co-host. Do you care? Everybody in this room has worked damn hard for the last 20 years to get to this point. But hey, these reviews and opinions, I love your show but the live shows just arent as good as the old shows. Do you think that youre moving the high-margin dollars into the longer tail? If anything, were making that more of a focus and paying more attention to it in the last two or three months. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never . You have a distribution model that is free. Co-produced with the Big Money Players Network, The Ron Burgundy Podcast was one of the top shows of the year - weighing in at No. We give a ton of in-show podcast promotion as well. To answer your other question, if this industry were to wholly move to a platform like Facebook or YouTube, its a different platform. Weve all seen this, so Im not saying anything privileged. Conal Byrne is the CEO of iHeart Digital. That wasnt possible prior. Its an audio medium. Thats where the VC money went. We have a huge digital revenue sales team run by Carter Brokaw, whos fantastic. Ill go from the more obvious down to the less obvious. Reviews. Are you saying, Its actually billions of podcast impressions? We tell stories through human conversation, more than anything else. Thats a super good question. One is really good companion content to a lot of the shows theyre making for Netflix. If youre a creator on YouTube, its a terrific platform and incredibly creative, but you dont own your fan base. We also have a digital marketing team, I forgot that in the org chart. "This year, variegated and dark-foliage plants will have a moment as plant parents move towards that foliage combination," predicts Lindsay Pangborn, a plant expert with Bloomscape . Thanks to all of you for coming to the HotPod Summit. Glass-walled conference rooms where they just come up with funnier promo codes? A guy did a show out of Alaska where he was one of 20 or 30 people who spoke a dying language. Its called Hot Pod, written by our very own Ariel Shapiro. Im like, They dont need to be if they dont want to be. Its the suspense for the org chart question. On the other side of the business, you own the distribution. Its all about the org chart. It was like, The optimal video is this length, and you have to open with this thing and close it with that.. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. Carolina Barlow is Will Ferrell's assistant and co-host of The Ron Burgundy Podcast. ChatGPT will eat us all. Don't act like you're not impressed. Co-produced by Funny or Die and iHeartRadio, the show has already been given a two-season, 12-episode order. Do I think were mature enough to have all of the things that a big, respectable, grown-up-table business should have? Are you converting off the radio? All Rights Reserved, By submitting your email, you agree to our. Its actually a lot of different things. Release Calendar Top 250 Movies Most Popular Movies Browse Movies by Genre Top Box Office Showtimes & Tickets Movie News India Movie Spotlight. All of the distribution points that we distribute to today through RSS feeds are equal to us in terms of the money we make, because thats just how RSS feeds work. I know that sounds like, eh, its kind of boring. Its not for them, its a multi-billion-dollar business, so I want to be more a part of that. Its because of the venture capital money. We pulled in their seven or eight podcasts with the promise that we would market and monetize them better. I didnt know it until then, but once he said it I was like, Oh my God. We do this so no one ever feels like, I havent heard from iHeart in a month. A decent example of this is a program we have called NextUp. Broadcast radio is a mass-reach medium still today. As that has happened, this thing has come along called audio. Who wants to be able to try stuff a lot, make a few mistakes, get it righter and righter, and then hit something big or two or three things. The Ron Burgundy Podcast - Podcast Addict The Ron Burgundy Podcast - via Podcast Addict | Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! What it allowed us to do, along with a lot of other stuff, was to talk more freely to the market about how well this segment was growing, specifically podcasting. At around 3:15 p.m. Monday, 20-year-old Markus Carter was . Was Great. Into the whole thing? Are they yours if theyre subscribed on YouTube? You always do if youre running a startup. Will Ferrell was like, Please, please stop running so many ads.. Were a very good partner with creators. Thats the only difference so far. They have taken this nine out of 10 American adults a month and just informed it with a digital listening panel. I really just keep going back to this notion that its perfect the way it is. We were a medium-sized website trying to explain everything under the sun through medium-sized articles. So if you could just bring back the old format that would be great. You have a content type that is the highest quality in the world, I would argue, out of any content getting made today, except maybe TV, which is pretty good right now but we are right there next to it. Live it up. Hes going to leave now. Its finally arrived. This one seems like its much more real, and you have a terrestrial radio business that is undergoing its own massive change. Ron and Carolina are terrorized by Gilly The Clown, who teaches us about death. Eighty million Americans a week listen to podcasts. Were also co-producing a slate of whole new stuff. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis Tis the season of Spring, and that means time to talk about the one thing thats interesting year round: Christmas. Its a great question, because Ive been on both sides of that. I cant find the reason in podcasting. the old way of the show is a better format, but at least the live shows are contributing ticket sales to charity. This is very unique. So we launched a company together. But I still own and control the pipe. That got its own set of executive producers out of LA who shepherd the NextUp program. If youre a marketer and you hear that third stat, youre like, Wow, a third of all the stuff that people take in is marketing. This one was definitely very real. A very special episode discussing the difficulties of bullying with a 10 year old girl. You mentioned that you had experimented with subscriptions. I dont have it candidly on a P&L anywhere. I dont think this is wishful thinking. The Ron Burgundy Podcast is a free audio and video podcast hosted by American comedian and actor Will Ferrell. Ron sits down with Boris Johnson and gets into the restaurant business with Guy Fieri. Youd be surprised actually, as much as it may sound nuts, the extent to which youre innovating by iterating many different reads, at many different lengths, and many different placements across a show. We also have an original content series we make with IBM called Smart Talks with IBM. You just saw it happen. God DAMN that Ron Burgundy podcast sounds awful. The Ron Burgundy Podcast Play Newest Follow Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Aren't. Real. Humans have a predilection for overcomplicating things. It has resisted this notion that a podcast episode is supposed to be 28 minutes long and have two ad breaks. So he had a similar trajectory, and hes a wonderful guy. Join America's favorite . I only say this to you because thats how we do that sale. iHeartMedia is the first to go live with Sounder's AI and Machine Learning (ML) technology, giving brands . This is the only room where you can say that and people perk up. Last year when we were all in this room, we could not stop talking about Spotify. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated.. iHeart has 1,300 salespeople in all 50 states across 160 or so markets as weve divided up the country. iHeartRadio, through its broadcast radio stations, reaches nine out of 10 Americans a month. Its not a huge focus for us. Im building up to it. I dont see a reason. Is there any way to actually innovate? Are you doing that? The Ron Burgundy Podcast | Podcast on Spotify Home Search Your Library Create Playlist Privacy Center Cookies Preview of Spotify Sign up to get unlimited songs and podcasts with occasional ads. I think marketers in this moment are actually not turning down in advertising as much as youd expect. I know exactly where to find that demographic, that psychographic, or that particular male 18- to 34-year-old who wants to buy a truck in the West Coast. But theyve just created this gap between where users are, where ears are, literally, and where their investment is. Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. What that meant for us was that we were not the main course anymore, as it were. This is obvious at this point. Do you think the industry is mature enough to be like, Actually, what you all need is a business affairs group? Here is your reach extender. Movies. YouTube is a good example of this. If you can never get enough true crime Congratulations, youve found your people. Ive just really struggled to understand why you would do that. It has been announced that the Anchorman character will next year release 12 episodes of something called The Ron Burgundy Podcast. We realized that maybe our greatest asset was the people who worked there. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. Reviews. Im open to video. Everything, I promise you, is simpler than you think. The broadcaster, 65, who has spent nearly 16 years at the news channel, said . You dont? Ron and Carolina interview an actual, real live psychic after Ron gives listeners their horoscopes. Oh my God, do you have an Agile scrum podcast? Theyre just insecure. Ill give two answers. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its . I think they know the effect, long-term, that you have when you stop marketing. See omnystudio.com/listener for privacy information. There is nothing broken in the podcast distribution and monetization model today. Menu. The day before, I was with Publicis. Are you doing that math? We also co-own a company with Will Ferrell. When you pay for a subscription on most platforms, and you receive a podcast that somebody else is piping into that platform through an RSS feed, nothing has changed about it. Thats good. We wanted access to that to shout really loudly about the stuff we were doing. You own the radio stations and you program them. When we sit with Malcolm Gladwell, Shonda Rhimes, Questlove, or Charlamagne tha God, our own radio DJ, the pitch is, I assure you every single episode of what we make will be available to any listener, wherever they want to pick it up.. We are an obsessively, widely distributed content company. We try to organize them into slates that have EPs and producers on top of them. We all did it. They could have published them on YouTube. Theyll overcomplicate in order to camouflage something they probably shouldnt have done. Youre still getting the full ad load. Is that part of your business affairs team, just selling the IP out? We taped this episode live at Hot Pod Summit. These are objective truths. In podcasting, it is fundamentally different. Credits:Ron Burgundy: Host, Writer, Executive Producer, This episode was Engineered, Mixed and Edited by: Nick Stumpf. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. Ultimately, I think Discovery did the right thing by leaning into more of a streaming strategy for their digital media. Barlow is a writer and producer on the show as well as. Were like, Hey, you should buy podcasting. Carolina Barlow: Co-Host, Writer, and Producer. One of these cards literally says, What is your org chart? That is my whole brand. The only reason we have that number is because of broadcast radio marketing. If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Its why those guys initially were the first people to jump into podcasting, because the only kind of marketer that doesnt need your data is a direct response marketer. iHeart does a lot of new things. Theyre killing it right now. All I see is this constructiveness across these two segments. If youre a marketer, and this was a well-worn, tried-and-true way to market over the last 10, 20 years, that just got a lot harder. Subscribehere! Google and YouTube are awesome. if these shows have a visual option available somewhere to watch, that'd be cool, i guess. Just simplicity. There is always something new happening. You get to market all these shows with your massive terrestrial network and your now massive podcast network. Itd be like being able to walk away with your channel. See omnystudio.com/listener for privacy information. You can feel however you want about it, but we all did it. Its crazy to see your podcast expressed as a series of note cards by the way its very humbling. I dont know that it needs innovation. Thats a meeting I want to go to. Ron speaks to Senator Kamala Harris and considers running for president. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. I certainly wouldnt be where I am as a podcast network without the support of not just the sales team, but the creative juice of the broadcast radio guys. To put it simply, we have a platform. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! The BD team is livid. Im going to get in trouble too, just like you are. He was a great guest, super game to answer the questions, especially in front of a live audience. Will Ferrell has started a podcast as the character he played in the movie of the same name. They apply, they get admitted, we build a bit of a podcast studio at their house, we teach them how to use the gear, we teach them how podcast marketing should work, and most importantly, we teach them what a business deal should look like in podcasting, so that they know walking into it. Thats what it sounds like. We will avoid, at almost every turn, simplicity. You could also say that you have a division that might be declining and a division that might be growing at a faster rate. Its a lighthearted nightmare in here, weirdos! Thanks. Wheres the tension there? Competitive separation, category exclusivity, and share-of-voice conversations suddenly became possible when you could dynamically insert into ad tags. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. I know that sounds crazy. I think weve said this publicly. There is very little competition, and theres very little, They do that and we do this. In fact, I think the only way we succeed, and the reason we have succeeded, is that it has been quite the opposite of that. I just dont see it fixing anything thats broken. We are a mass-reach medium. The counterexample there is obviously Joe Rogan at Spotify. But that maverick approach has included some controversial steps as well. 2023 Big Money Players and iHeartPodcasts. Just SKIP them, also they complain about the live audience which I get but I doubt theyll change it. In fact, it was always there, but now it has exploded. I understand where we sit in the pecking order in terms of cume. Think about that for a second. A friend told it to me a year or two ago. The third thing they let us do was have a sales team. If any of you are buying bus ads, please let me know, because Im dying to know how it works. Charts. Its always collaborative with their approval. Be as simple as you can in your answers, in your approaches, in your strategies. The elevator drops & Ron gives his review of The Cheesecake Factory: Just after deciding to move forward with the podcast, the elevator suddenly drops several floors. On iHeart Media. After finally learning what a podcast is, Ron Burgundy legendary news anchor and esteemed podcaster is back for season three of " The Ron Burgundy Podcast !" This iHeartRadio original podcast is sure to bring the laughs as everyone's favorite 70s news anchor continues to sharpen his podcasting skills. Its another 60 percent this is the only reason I remember these numbers or more specifically, like 57 percent, of marketers currently spending in podcasting are going to be spending more next year, not less. Youve had a lot of different kinds of careers; youve had to make structure decisions, you have to make video decisions. LOTS of podcasts have ads okay? Film series [ edit] A Hollywood studio at its peak has a bunch of studios and a roomful of accountants doing billing on syndication across companies. Hi, Ron Burgundy fans! Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray . Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Just before we started, I was looking at your website. I told you it was all about org charts, and Im not even to the org chart question yet. Add to My Podcasts. Conal oversees podcasting at a giant radio company, and his group accounts for a quarter of iHearts revenue, which was $1 billion last quarter alone. The creator and the ad-serving publisher, in our case, are in total control. If you were to ask the n+1 digital marketer, Where is the best place to spend your dollar? Theyre still going to say, A Meta platform, or theyre still going to say, A Google platform. Theyre not going to tell you that you should buy billions of podcast impressions yet. The Ron Burgundy Podcast Published 10/14/22 Introducing: Season 3 of StraightioLab Published 09/02/22 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds.