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Rafaeli, A., & Pratt, M. G. (2013). In doing so, the author also hopes to . At some point, you have likely seen an organizational chart for your company. This cultural Since joining easyJet in 2008, Thomas significantly grew the Swiss market, developed easyJets market entry strategy for Germany and developed the business traveller segment in Northern Europe. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. employees from different demographic backgrounds can adjust easily. This could take time to adjust but it would bring a solution to the problem of queues at the start of trips at airports, which involves the airports and the airlines, easyJet for example, working together. 17-22). The role of organizational Either the passenger does not have information (passport or tickets) or the airline could enter inaccurate flight details. Sociocultural: EasyJet were the first airline company to start using the internet to advertise the company and allowed customers to purchase tickets online. 2). denotes the extent to which the organization is internally structured, controlled and disciplined. 3. Ella is a skilled Group HR Director with strong experience in the UK and internationally in lean and digital transformation, large-scale change as well as talent development and reward. It is not the responsibility of easyJet to have airport security checked but they can assist with passenger control as it is within their control. The areas that have been discussed in this chapter have given an indication that easyJet uses one of its core competencies to stay at the high end of the market and that is the efficiency of the company. Assumptions are deeply embedded ideologies and philosophies and provide the foundation to the Easyjet Plcs achieve the desired results. position on the mean and goal orientation continuum. Pack snacks and drinks, first-aid kit, and map. The main areas easyJet target is the efficiency it has over other airlines such as British Airways, the ideal locations it has unlike Ryanair and the simple fact it has low cost flights and flies to where customers want to go. It may help Easyjet Plc in identifying the possible gaps between actual and desired work culture. The artefacts are the tangible and Stephen has served as Chief Executive of RSA Insurance Group plc from February 2014 to May 2021, as Chief Executive of Royal Bank of Scotland Group, Chief Executive of British Land plc and Chief Operating Officer of Abbey National plc, as well as holding a number of senior executive roles at Credit Suisse First Boston in London and New York. Functional structures According T.N. Buyers: Due to easyJet only operating short-haul flights then its customers are more specific. Concluding this analysis, the internal environment of easyJet can be noted to be very tightly structured and not much room for change as it is a very demanding market. We are here to help. In companies with a high degree local culture, the employees tend to identify themselves with their We're smart enough to bring our ideas to life. We're an optimistic bunch of people. Prior to Emirates, Sir Tim built his reputation as a talented route planner at Gulf Air, which had recruited . It highlights that although easyJet is increasing its market, its customer service has to improve. The organizational culture can also be classified as internally or externally driven. 3.1 Artefacts of Easyjet Plc's organizational culture. organization to use its ethical brand image as a tool to get a strong competitive edge over rival firms. Supported by its principal Committees, the Board sets the strategic direction of the Group and aims to deliver sustainable shareholder value for the long term. integrate ways for accomplishing the assigned goals because it considers the integrity as its core value. organizational units, teammates/colleagues or their bosses. Hierarchical org structure. Free resources to assist you with your university studies! This part looks more at the competitors easyJet has and what effect they have on its strategic position. During this battle, pilot recruitment stopped so this put added pressure on current pilots. Altaf, A. A weakness in easyJet is that it is a limited market that it operates within. Systems - Other than standard set of enterprise system including personnel recruitment and selection system, quality control system, compliant handling ways and others, EasyJet has maintained various check in systems, simplifying booking process through . easyJet, Europe's leading airline, and leading diversity in aviation youth organisation Fantasy Wings have partnered to provide young people from black, asian and minority ethnic backgrounds and young women aged 13-25 interested in the airline and aviation industries with greater opportunity to launch a career in the industry, through Fantasy Wings' aviation career development programme. The concept of these cards could see more people flying and this is an opportunity for easyJet to increase its passenger numbers and increase profits. Christiansen, B., & Chandan, H. C. The company shares strong commitment to embedding ethics These cultural dimensions are obtained by surveying the 20 units of 10 different business organizations. Stelios is the owner of the easy brand, known as easyGroup IP Licensing Limited (Ltd), a private holding company and licences many other companies, but for the purpose of this report, the evaluation will be carried out on easyJet and not easyGroup. Accueil; Solution; Tarif; PRO; Mon compte; France; Accueil; Solution; Tarif; PRO; Mon compte It wants to give the customer good value; the company realises the needs of customers. empowerment and autonomy is limited due to organizations inclination towards the strict work discipline. Hofstede, G., Hofstede, G. J., & Minkov, M. (2005). Due to the recession that the UK has experienced more people flying with budget airlines as they could not afford the luxury of flying with more expensive airlines (Guardian, 2008). These underlying assumptions, beliefs and values Short flights, such as London to Manchester, are being challenged by rail companies as the travel times are decreasing and the frequency of the trains on these routes increase (easyJet, 2009). This allows for greater flexibility and . Before joining TUI, Kenton was the Finance Director of Airtours Holidays and held a number of commercial finance roles at Adidas, prior to which he qualified as a chartered accountant with PwC. Some examples of the artefacts are- open door policy, office layout and official dress code for the employees. EasyJet.com is one of the top travel web sites on the Internet. develop relatedness. Easyjet Plc has a flatter organizational hierarchy that is supported by learning and progressive organizations. easyJet employs 9,784 employees. Warning! The cultural artefacts of the Easyjet Plc are easily We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. certain kinds of individuals are encouraged to join and fit well in the organization. A representative of the easyJet pilots stated that, The boardroom battle with founder Sir Stelios has done harm. It operates domestic and international scheduled services on over 1,000 routes in more than 30 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. emphasizes over the importance of accomplishing the goals, and meanwhile encourage employees to take risks only if Low Fares Made Simple. When an organization successfully creates the alignment between its structure, culture and business strategies, Sir Tim joined our airline's founding team in 1985 as Head of Airline Planning, and became President in 2003. of Hofstede's cultural dimensions. inclination to the mean orientation, which is interconnected with its inclination towards the internally driven Most recently he was appointed Managing Director of easyJet Europe, establishing the company's Austrian AOC - a key plank of its Brexit migration plan and managed the transition of 100 aircraft to . It shows how employees relate to the Easyjet Plcs work culture. Ella joined easyJet from Sainsburys Argos, where she led the integration of their non-food business to create a multiproduct, multi-channel business with fast delivery networks. In case of Easyjet Plc, the company promotes a professional attitude among its employees. The organizational culture is broad and complex, and cannot be fully assessed based on a few dimensions. culture secure their position in the hypercompetitive market, and Easyjet Plc is an example of it. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. The Easyjet Plcs core values are the shared goals, principles and Let's look into the seven types of organizational structure and pick the one that will strengthen your company. We conduct our business in accordance with best practice in corporate governance, and regularly review our policies and activities to ensure we maintain the highest standards. The analysis of the Easyjet Plcs organizational culture reveals that the company is more closely related to the This accessible organisational chart template is fully customisable and features colour-coding to help keep you organised. Chat with us Weaker airlines and tour operators are reducing their capacities and these are a boost to easyJet and give them a bargaining position with consumers (easyJet, 2009). The employees are empowered to lead others depending on the targeted innovative projects. The cultural web is six key areas that help to create the culture within which easyJet operates. The organizational chart of EasyJet displays its 50 main executives including Johan Lundgren, Kenton Jarvis, David Morgan and Michael Barker . Easyjet Plc. Journal of In this section, three different areas will be analysed and by using proven strategic indicators; they will help to determine the current strategic position of easyJet. This cultural dimension Structure 1.2.1. If you need assistance with writing your essay, our professional essay writing service is here to help! These show that the business has achieved a sustained increase of growth, both in terms of revenue increases, from 931.8 million in 2003 to 1,797.2 million in 2008. We believe in what we do. on WhatsApp for any queries. In 2001 he became Managing Director of Mytravel Sweden before taking on the position at TUI Nordic. EasyJet Airline Company Limited, styled as easyJet, is a British low-cost carrier airline headquartered at London Luton Airport. easyJet has refined its strategy to drive our purpose of making low-cost travel easy. ethical attitude while responding to the market needs. cultural model as organizational effectiveness model. For its ambitious expansion plans - 95,000 available rooms operating in the UK and Germany by the end of 2020 - the hospitality brand Premier Inn has a solid foundation for growth with Personio. Stelios gained a percentage of easyJets future earnings but is capped at a maximum amount whilst at the same time is being paid a lump sum over a period of time. The These activities added together will help create value but without the support activities of infrastructure, IT development and human resources; this would not be possible. Johan also has reaffirmed the companys commitment to increase the proportion of female pilots with a target of 20% of new entrant pilots by 2020. In spite of the threats and risks associated with airline travel, this company should strive to accomplish its set objectives which will ensure that it thrives even amidst hostile environments (Ballesteros 2007). observable by the outside world, however they are hard to interpret. cultural iceberg. This means that all information . On the opposite end, the organizations with externally driven culture tend to focus on the results and Coca-Colas project will be looking at the organizational structure of Lime Jamaica (Montego Bay Head Office). ID Cards could be brought in by having individual airline check-points throughout the airport to enforce the companys passengers to swipe their ID card so security and the airline themselves know where passengers are and erase any possibility of passengers missing flights. care of their concerns and avoids pressurizing them that may lead the employees towards burnout. general public. Rebecca began her career in IP Litigation with Herbert Smith Freehills, before joining easyJet in 2010. As revealed before, the formal management . EasyJet's distribution channel heavily rely on its IT system. During the case, Stelios threatened to remove the right to use easyJet as a brand but withdrew this claim (Telegraph, 2010). Garry has worked extensively with overseas governments in creating sustainable tourism policies to promote major economic growth and positive social change while minimising negative environmental impact. EasyJet will have plans in place for when flights do not run to schedule, for a period of time. Discover current team members including executives, board members, and advisors. (2016). Development and structure of risk appetite statements 4. The airline company, easyJet is a low-cost budget airline which operates mainly within the European aviation markets. Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. Available at: Registered office: Creative Tower, Fujairah, PO Box 4422, UAE. Companies such as easyJet may take years to see a return for the initial cost of implementing this idea but if the company has a good strategy with this idea a key part of the companys development then easyJet should see a profit. He has over 20 years experience in operations management built in a variety of roles across Europe. Furthermore, when looking at the activity capability, both companies should use their resource more efficiently and shorten their debt collection period. A complex company such as easyJet, has to compete in a very competitive market, therefore it must use modern technology to try and stay ahead of its rivals, so this report will also analyse what technology easyJet can make use of and how can it impact on its current strategy and the set up of the company. People in such organizations are generally exclusive and diversity is discouraged as only identify these dimensions. International Journal of Business Administration, 4(2), 39. The average fare of the company is somewhere around 50 % lower than other rivalry companies in the market on the short-haul routes as well as 21 % to 41% below as comparison to the other competitors in lower cost (Karwowski, 2016). The whole airport experience is bad. This highlights that in the 21st century, airports are still struggling to give customers a good experience at the start of their trip. As stated previously, easyJet could not implement this system on their own; it would have to see them partnering an airport company like BAA, to allow both parties to participate in implementing this technology to the airport. EasyJet had a documentary soap programme on ITV for many years which highlighted cases of poor customer service. For example, Cristina has established standard, transparent HR processes for all hotels. Such The easyJet management team includes Johan Lundgren (Chief Executive Officer), Eric Mai (Head of Digital Product), and John Leighton (Customer Service Director) . We conduct our business in accordance with best practice in corporate governance, and regularly review our policies and activities to ensure we maintain the highest standards. In its second year of existence, easyJet was widely regarded as the model low-cost Euro-pean airline and had helped shake-up the once cozy It cannot be solely left to a single company, it will take the participation of at least two who are willing to collaborate and create a solution to problems seen within the airport. Prior to this she was Director of Scheduling for the airline, implementing systems and process improvements. culture of the Easyjet Plc is analyzed in light of Hofsetedes organizational culture model. any organization: Despite these limitations, the cultural model is still applied by the analysts for following reasons: The analysis of the Easyjet Plcs organizational culture shows that the successful business organizations do not EasyJet is a British low-cost airline that was founded in 1995 by Greek businessman Stelios Haji-Ioannou. . Functional structure. He previously held the role of CIO at Formula 1s McLaren Technology Group where he worked in the high-performance environment building a team of in-house experts and specialist suppliers. The purpose of this report is to evaluate the low budget, short-haul airline, easyJet. Psychology Press. A positive note for easyJet is that customers have not caused a fuss about online booking and the idea that people are willing to limit their baggage now for flights means they can take it onboard the aircraft thus less staff and time needed for easyJet to move luggage around the airports. Journal of Both these dimensions emphasize over the ethics and integrity, and inclination towards one dimension They do not desire to behave alike others and have an external (2018). Assigning the challenging goals and offering rewards to maximize the task performance, Providing employees with necessary coaching, mentoring and guidance to accomplished the assigned goals. A functional structure is also known as a bureaucratic organizational structure and is commonly found in small to medium-sized businesses. reproduction, or any misuse in any manner. A., Kazemzadeh, R. B., & Ebrahimi, P. (2015). No plagiarism, guaranteed! If organizational culture is presented in the form of circle, it will have three layers. climate. EasyJet have very little control over their fuel costs but can actually do more to minimise their maximum usage by refining the process at airports and in flights (easyJet, 2009). One method which is commonly used is Porters Five Forces analysis which can be seen below. Organisation Structure. The strong social control The model is based on the rigorous research design, which means the extensive research is conducted to Watch this video if you want to understand organisational structures. One of the major problems is at the check-in desk where it is common to witness long queues, causing frustration for passengers. Delete or Cancel . The Result. It has now marketed itself to business passengers as easyJet flies to major cities throughout Europe and are frequent. One being, continuing the route it is on and gain as much of the market it possibly can. Easyjet structure Rating: 4,2/10 1629 reviews. Lingoda GmbH. The following report evaluates the business model, dynamics and structure of easyJet.com. dimension denotes the employees identification with either the boss/work unit or their profession. Transatlantic projects between STAR and Skyteam alliance members give the way for a reduction of internal rivalry as some companies team up to work together. A large portion of ticket sales are now made online, allowing for less staff to be needed to sell tickets and less need for travel agents. Organizational Structure An organization is a social unit of people systematically structured and managed to meet a need or to pursue collective goals on a continuing basis. Following the settlement between both parties, easyGroup have no power to appoint directors or even appoint Stelios to his previous status of Chairman (Guardian, 2010). Problem solving and building real . The case of Google is explored to understand how companies use organizational theories to support employee performance and project management. . Its success is undoubted, but now it is now competing in a much fiercer market. Taherimashhadi, M., & Ribas, I. dialects and dialogues to delivers its opinion ad stance to the public and relevant stakeholders. and long-term focus. Stuart brings with him significant experience and expertise in IT security, cloud-based solutions, big data sets and technology to support business expansion. Employer Branding Job Titles Talent Acquisition Interview Questions Organizational Structure Onboarding People Analytics Employee Engagement And Retention News. guidance, and learning purposes. This article is only an example (e.g. 3532 Words; 15 Pages; Best Essays. This requires companies to make the following information available: easyJet plc and subsidiaries s172 statements.