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And if that means shopping COVERBOY, then hey, it's a win-win. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same, the statement said, according to the Huffington Post. We know that theres been an increased awareness of queer and trans people in our popular consciousness. Honored to have the pleasure to announce the very first COVERBOY, James Charles! she wrote on Instagram. Who needs rainbow highlight when you have this? ", "We instantly became friends," Roncal says of their meeting and longterm bond. Teenage makeup artist James Charles will be the cosmetic brand's first-ever male 'spokesmodel.' "All CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful,'' the company said in a statement to TODAY. Gold-foiled eyes, Farrah Fawcett bangs, 3D manicures what doesn't this red carpet have? This type of public figure has the visibility of a traditional celebrity but at the same time already interacts with fans and followers on a personal level. Despite his decades-long status as a beauty and fashion icon, RuPaul has only ever released makeup with two brands: Colorevolution (one of Drag Race's sponsors), and MAC's Viva Glam campaign. Nor is it the brands first attempt at breaking down barriers. "I think Drag Queens tend to wear more makeup, but its all stuff that can work with a pared-down look," he says. "My favorite makeup company went under," Willam says, "I was like, better find a way to get some new free makeup." The CoverGirl partnership with Charles began Tuesday and will include a new mascara coming out later this month. "You owe it to yourself to take the time to discover and have fun," he advises. Willam's entire Coverboy makeup line is available now at shopcoverboy.com. This trio of cream bullet lipsticks includes three staple shades: Teehee, a soft pink nude, Mama Ru, a true and bright red, and WerkRoom, a vibrant mauve. Did You Hear "Did You Lotion" Growing Up? James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming mascara campaign. Crypto The perfect tummy control bodysuit, a popcorn gadget, more bestsellers starting at $8. Popular makeup artist Patrick Starrr recently launched his own collection with MAC Cosmetics, and James Charles made history as CoverGirl's first CoverBoy.Now another up-and-coming YouTuber is making waves, this time for an even more heartwarming reason. In September 2019, Ready Go Ventures co-founded, invested-in, built-out and now operates the Coverboy Cosmetics brand. He has been welcomed by other prominent CoverGirl ambassadors, such as singer Katy Perry, who posted an image of herself with Charles on Instagram, and wrote: "Honored to have the pleasure to announce the very first COVERBOY, James Charles! Thanks to the rise of male beauty YouTube stars, the idea of men wearing makeup is slowly becoming more accepted by society. Business, Economics, and Finance. James Charles is no exception. One of the makeup industrys largest brands announced on Instagram that the 17-year-old makeup artist from New York is its newest model. Many on Twitter praised CoverGirl for choosing Charles to be the face of their brand and congratulated the young makeup artist using #CoverGirlJames. "Hopefully, itll also help my beard not shine through." Use of this site constitutes acceptance of our It's fun to play with the trends, but you want to keep going back to the classics. A weekly update on music, movies, cultural trends, and education solutions. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. Its likely, LaBennett says, that Charles will be welcomed just as casually by his generational peers. CoverGirl Picks 'CoverBoy' as Its First-Ever Male Makeup Model. Coverboy's range of lashes are certainly more catered to drag queens than the average makeup fan, but Willam assures anyone can make them work with the right mindset. Charles is an aspiring makeup artist from New York, who has amassed more . There were some negative responses to CoverGirls Instagram post, with a few people threatening to boycott the brand. Vote for your favorite beauty products now! What sets this 18-shade palette apart from the rest, however, is the dual-ended applicator that comes with it. And the first male face of Covergirl brand. This is pretty major, if you ask me. Yesterday, the cosmetics giant named its first-ever CoverBoy: beauty vlogger James Charles. A subreddit to discuss beauty influencers, makeup artists, brand owners Press J to jump to the feed. This article includes content provided by Instagram. Its only 12 and today has already been so crazy. Much like Willam's personal brand of drag, this makeup was intentionally designed to draw eyes. How Bill Clinton, as first gentleman, could reshape role of first ladies. Some information may no longer be current. The Mally. Our 2019 Best of Beauty Awards have arrived check out all the winning products here. Help keep The Christian Post free for everyone by making a one-time donation today. But will more men follow his lead? "I am so thankful and excited and cannot wait to show you all what we have in store," Charles wrote on Instagram, announcing that he will appear in ads for CoverGirl's new product So Lashy! CoverGirl believes in beauty for all, and we're proud to welcome James Charles to the family. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. See more ideas about james charles, covergirl, makeup. . or call us at 1-617-450-2300. In another message he added: "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. Jaleesa M. Jones . James, who first earned fame through makeup tutorial videos and popular social media accounts, will be the first male spokesmodel in CoverGirls 55-year history. Fans of Drag Race in particular will get the biggest kick out of the palette's shade names, featuring some of drag's best original slang terms and iconic RuPaul catchphrases. Red flags that you're dealing with a man-child. James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming . The 19-year-old internet personality and makeup artist has provoked the ire of beauty YouTube. CoverGirl had this to say over their collab with James: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they . James Charles at Gucci's Met Gala after-party on May 6. CoverGirl names makeup artist James Charles its first cover boy One of the makeup industry's largest brands announced on Instagram that the 17-year-old makeup artist from New York is its. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. Similar-looking products, two totally different techniques. Take our 'parent company' quiz! 2022 Galvanized Media. Polished Liquid Lipstick + Discotheque Lip Topper 3-Piece Kit, Watch the Stars of RuPaul's Drag Race Explain the History of Drag Culture, Drag Race Star Willam Belli Launched His Own Makeup Brand, and the Sparkle Is Absurd, Lush Rings in the Holidays With Campaign Starring Three Drag Race Queens. They crossed paths when Rupaul came to the designer's offices for a runway show fitting; what ensued was more than 20 years of friendship that's still going strong today. If you're wondering how to do your makeup to get on Willam's good side, he says whatever you like is just fine with him; when asked about beauty trends he'd like to see gone for good, Willam had this incredible reply: "Who the hell am I to tell people what to do with their face? CoverGirl already has spokesmodels of different races and ages, so perhaps gender is simply the next frontier. "I love to run Goldie down the front of my shin or on my collarbone," he tells Allure. CoverGirl announced its newest spokesperson is actually a cover boy. This message will appear once per week Willam advises to think outside the box with Glitter Jelly it's not designed only to be worn on the face. Can a Jesus Revolution take place again in America? Your session to The Christian Your California Privacy Rights. Science Monitor has expired. In the design process, Willam wanted to ensure that each product was easy to use and didn't require brushes or any complicated application techniques. 2023 BDG Media, Inc. All rights reserved. And so are five other '90s tattoo styles. May 20, 2021; yats chipotle alexio recipe; workplace accident prevention strategies . Blog Home Uncategorized coverboy makeup name change. ', This website uses cookies to And we can prove it.. As brands like CoverGirl discover the influence of social media, young people have more power than ever to dictate what gets sold to them and how it gets marketed to them, Dr. LaBennett says. Singer Katy Perry, another of the companys brand ambassadors and current CoverGirl, was the first to break the news. No one, that's who. Blueball is a vibrant true blue packed with silver star-shaped glitters. "One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same.". A selection of the most viewed stories this week on the Monitor's website. Here are some of his different makeup creations that prove just how talented he is. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.". Were known as being fair even as the world becomes as polarized as at any time since the newspapers founding in 1908. To enjoy our website, you'll need to enable JavaScript in your web browser. Photo: Courtesy of Coverboy. retailers. Plus, Hollywood-based fans can catch Willam at a special one-day pop-up shop on Sept. 14 and shop the brand IRL at 1646 N Cherokee Ave. in Los Angeles, California. Sometimes the world is a beautiful place. retailers. Decades after becoming friends, Roncal reached out to RuPaul about a collaboration, and he unflinchingly accepted. Companies can also win over younger audiences by making social statements. "Their main target is to eliminate any and all moral standards. Lastly, Roller Rink is a clear gel base containing iridescent silver glitter chunks. Real news, real hope. His skin and makeup are as flawless as you'd think. James Charles will be the first male face, or 'CoverBoy,' of CoverGirl after signing with the beauty company Tuesday. You may be able to find the same content in another format, or you may be able to find more information, at their web site. The . "Im happy that I put forth a line that you dont need any brushes for," says Willam. I love being extra pic.twitter.com/7Qu1yu8U2P. Sequins (matte black, pictured above), Hey Sis (almost-black burgundy) and Mighty Love (deep red) have rich, one-swipe pigment that can be left to dry as is or diffused into smoky looks. This allows those pushing the agenda to rebuild society in man's image not God's with government as the ultimate giver (and taker) of our rights," he added. Follow Facebook.com/CosmoBeauty. Its basically the same thing," Willam tells Elite Daily. That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful," the company said. Aspiring makeup artist and social media star James Charles, 17, has become the first male face of CoverGirl. In just that short time, the social star has gained almost half a million followers and created just about every makeup tutorial you can imagine. GameStop Moderna Pfizer Johnson & Johnson AstraZeneca Walgreens Best Buy Novavax SpaceX Tesla. He's gone and done it again: The 17-year-old makeup artist and recently crowned new face of CoverGirl, James Charles, has blown us away with his recent foray into the trend of Ouija. Don't fix what ain't broke was the approach Rupaul took with the Face Defender, an already-existing Mally Beauty face primer with which he's infamously obsessed. The 10 Best Beauty Looks At The 2023 SAG Awards, Did Elvis Presley Wear Eye Makeup? James, who first earned. Charles, a 17-year-old makeup artist from New York, will be CoverGirl's first-ever male 'spokesmodel. Carly Cardellino was the beauty director at Cosmopolitan. Find a more iconic moment Ill wait, musician and makeup artist Talia Mar wrote alongside Charless photo.